Posts

What’s Your Zero Moment of Truth?

zmotI think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:

Winning the Zero Moment of Truth by Jim Lecinski Read more

9 Ways to Commit Social Media Blasphemy

Social-media-blasphemy1. Writing a post about social media blasphemy, yup, that’s blasphemy alright. Read more

11 Things You Can Do Right Now To Improve Your Online Brand

Google Places

  1. Write a review for a book you read on Amazon.
  2. Claim your company’s Google Place Page. Read more

A Must Read Book For Online Marketers

Web Analytics 2.0 is nothing short of the best book on online measurement to date.  Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.

This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention.  Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence. Read more