
- Write a review for a book you read on Amazon.
- Claim your company’s Google Place Page.


Web Analytics 2.0 is nothing short of the best book on online measurement to date. Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.
This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention. Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence.
Coming as a surprise to most people (including myself), it is in violation of Facebook’s Terms of Service to hold a contest on Facebook. Now you can still hold a contest or promotion but must be contained within it’s own app, and entries can only be accepted via the canvas page of the app or an application box on a tab on the Facebook page.
Another violation of the Facebook TOS is asking people to post to the page’s Wall, upload photos or change their status update for entrance into a contest. As well, a promotion can’t require entrants to post a comment to a Wall item, since that would artificially increase the item’s importance and effectively lead to it spamming users’ News Feeds.
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