I think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:
Winning the Zero Moment of Truth by Jim Lecinski
I find it fascinating that the average online company (in this comparison) has an 11 year life span and Facebook is in it’s 8th year of existence.
Below is an infographic of the historical depiction of the life cycles of six (at one time) empires of the online world. (Aol, Yahoo!, Alta Vista, Myspace, Digg, and Facebook).
1. Writing a post about social media blasphemy, yup, that’s blasphemy alright.
Web Analytics 2.0 is nothing short of the best book on online measurement to date. Written by Avinash Kaushik who was the former Google analytics evangelist and all around measurement hercules of some sort.
This book is chalk full of lessons, take-a-ways, cases, actionable steps and includes more insight than Celine Dion at a singing convention. Literally, within a couple chapters into Web Analytics 2.0 you will change the way you are measuring your online presence.
