Tag Archive for ‘Perception’ rss

What Do You Talk About?

“Small minds discuss people , average minds discuss events, great minds discuss ideas.”

-Anonymous

The next time you find yourself gossiping about people, remember this quote.

 


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The Earth is Flat

In my Grade 11 Biology class we were given this list of the Animal Kingdom Phylums and were expected to memorize the entire list for a test (writing out the entire list) the following week.


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Sexist? or Smart Advertising?

This ad has been creating controversy in the media this past week and for good reason.  Originated on the CBC Canada website, the article talked about the condo developer taking the ad down and offering a formal apology as well as the agency that created them offered an apology but the comments on the article are much more interesting than the article itself, I have quoted a few below.

“They are sexist, tasteless and old-fashioned. They will attract the wrong sort of people who think this sort of thing is okay.”

“has anyone ever heard of this popular slogan: SEX SELLS”

“I don’t know about the rest of you… but I’m not wasting any of my 25 year old scotch on a 25 year old Blonde.”

“The ads don’t appeal to me. But you have to be pretty uptight to let these harmless ads bother you.  Wil Knoll says he wouldn’t want to be in a room with people who thought it was a great ad. I don’t think I’d want to be in a room with Wil Knoll.”

From Twitter:

@Jaynauta: I bet the goal of that condo ad was to cause I huge uproar. I’m a guy


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Why Are You Buying That?

In some industry’s I would argue brand loyalty does not exist for the vast majority of people. For these products price is the main reason of choice. In the grocery store I have too many options in front of me, so like any other confused male in their twenty’s in a grocery store, I begin to compare prices and inevitably many of my choices are dictated on which is the cheapest. But a product can look good enough that you will pay a premium just because you perceive it to have more value (this happens a lot).  Many products in the grocery store are sold because of implied value, which creates brand loyalty. Marketing has aided this effort for years, making products seem better than they actually are, just so people would buy.

Alright so you buy Kraft over the no name salad dressing, and you buy Bicks because No Name pickles taste funny (when in fact they taste fine).  Marketing has done a great job building trusted brands for us but I don’t agree with buying a name brand products just so a multi-national company can keep marketing it.  Presidents Choice Cola tastes strikingly similar to Coke Cola but
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