Have you experienced this yet? A random number texts you “HUGE SALE ON (Insert product), BEST PRICE IN TOWN, LOOK NO FURTHER FOR YOUR (Insert product) NEEDS!”
It has happened a couple of times now and I don’t like it. Here’s why if you use text-message advertising we’re both losing.
1. I have not given you permission to interrupt me on my phone, doing so makes me strongly dislike whatever the message is you want me to read.
2. You seem lazy and disrespectful, I want to return the favor. I’ll call you back or MySask411 your number to see who you are and when I find out I’ll realize how elementary your understanding of marketing really is. I will not forget this.
3. The more niche focused your text-message deal is, the better your chance of it being completely unrelated to my purchasing patterns. EXAMPLE: Niche focus, “HUGE SALE ON GRANITE” Broad focus: “HALF OFF ICE CREAM AT COLD STONE” – The first one you lose all credibility, the second only works if the person receiving the text sees value in what you’re texting.
Moral of the story? Lay off the Spam sandwiches, you’re hurting your personal brand and Continue Reading
In the 1960’s when advertising took off globally, mass media worked, radio sold advertising, TV was one of the best mediums, billboards commanded your attention, then it hit a tipping point. At a certain point in time advertising became too much, I’m not sure when it was but it was at that point when we had to start ignoring ads. This video clip from marketing guru Seth Godin sums up why marketers have lost our attention. I like ads, I like questioning marketing campaigns but for the first time the other day I caught myself ignoring ads. It was a fascinating trip to the grocery store that proved for myself how hard it is to get a message across, even when it’s staring you in the face.
