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Before You Begin Advertising…

Remember, your “brand” is what we think it is, not what you tell us.  We form our opinion from what you do, not from what you “say” you do.

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Old Ads Start Cola Earlier

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This Lamb Sells Condo

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How Do You Create a Visionary Company?

built-to-last-bookIn the summer before my final semester of University, we had a Business Students Society retreat one Saturday.  I’ll never forget the presentation we heard over lunch.  The guest speaker, at the time was a finance prof from the faculty, Mr. Lorne Schnell.  The message was based a lot on the book Built to Last (1997) by Jim Collins and Jerry I. Porras.  It was about building a foundation, digging deep down to the core of why you’re doing what you’re doing (why were we on the business students society, and what did we want to create).  Start with a foundation, set BHAGS and ensure you get the right people on the bus (from Collins next book, Good to Great).

After that presentation, it led us to the create of our motto for the year, inspire.  It turned out to be a changing and very rewarding year on the BSS. Read more

Why Does Your Business Exist?

Why does your business exist?  Is it to just make money?  Or is it more than that?  In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it.  The absolute core purpose of your company, the reason it exists. Read more