WNYC’s RadioLab Podcast – ChoiceEvery month I want to share a podcast on here that I learned a lot from, this week is probably the best produced podcast out there. You’re going to love RadioLab.
The first podcast I ever listened to was RadioLab. It’s the podcast that actually made me enjoy listening to podcasts.
I’m a big fan of self education and these videos shared by a friend on Facebook were very enlightening. I think you can learn a lot from them. There’s four videos (they’re actually just audio on Youtube), roughly 10 minutes each. I know, long hey? Sorry. But it’s roughly the same length as your TV favorite show, weird. And you’re going to learn a lot about your mind. Let me know what you think (haha! Not literally).
Doubling Your Brain Power (Part 1 of 4)
Why does your business exist? Is it to just make money? Or is it more than that? In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it. The absolute core purpose of your company, the reason it exists.
The book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic. His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing. I really think everyone should read it. Take the quiz to see if you’ve been Brandwashed. I’ve listed some highlights from the book to show you how much you’ll learn.
We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).
A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about. If it’s interesting enough that you want to share it with someone then it’s a Social Object. And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?
