The book Brandwashed is the smartest marketing book ever written because of the vast research Martin Lindstrom does on the topic. His first book [Buy-ology] was groundbreaking for what it uncovered about the sacred topic of marketing. I really think everyone should read it. Take the quiz to see if you’ve been Brandwashed. I’ve listed some highlights from the book to show you how much you’ll learn.
Tag Archive for ‘Psychology’ 
The Smartest Marketing Book Ever Written
It’s What Your Non-Profit is Missing; A Social Object
We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).
A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about. If it’s interesting enough that you want to share it with someone then it’s a Social Object. And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary?
You Don’t Have To…
You don’t have to.
You don’t have to start that project you’ve been thinking about for the past few months.
You don’t have to start reading that book you bought last year (or your friend lent to you two months ago!).
You don’t have to ask for feedback on that last project because you know they weren’t happy with it.
You don’t have to make that phone call, just tell your boss they didn’t answer, she’ll never know.
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