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What Have I Been Up To At Strategy Lab?

Get a website that turns visitors into customers

Well I’m glad you asked! We’ve been busy working away on project like the Prairie Spruce Commons Cohousing Project (a first of it’s kind in Regina). We’ve been doing some fun work with KSP Technology that involves potlucks and Nerf gun fights.


Also made friends with a Saskatoon local grocer called SaskMade Marketplacejust another ridiculously cool story of a home grown Saskatchewan business. Born and raised in Saskatoon. They’re big supporters of supporting local, helping grow our community and sourcing many other Saskatchewan based companies. They do these amazing corporate gift baskets that include all Saskatchewan wares. Pretty sweeet!!

And we’ve had the pleasure of working on one of the coolest projects we’ve ever been a part of, it’s called “4 to 40“. Yup, 4 to 40, that’s the amount of hours you need to hire someone for to be considered an “inclusive employer”.

4 to 40 – A New Partnership from Strategy Lab on Vimeo.

It’s a project we started working on with Sasktel, the University of Regina Campus For All Program and Creative Options Regina (COR).

I am still on the Alumni Board, and have gone from just being on the Regina Volleyball Club board to President this year. I have a vision to grow Volleyball in this city and province, taking ownership is the only way I know how to create change. (actually I just complained too much and when you complain too much in a no-for-profit you end up doing the work). Brandon just put a website together for the Regina Volleyball Club. See below.

RVC's brand new website

We’ve been busy! Possibly another conference in Regina coming up soon too. We need to follow up what we did last year in #Awesome13 (How to be Awesome Online). We’re thinking How to be Awesome Offline in an Online World”. Counterintuitive I know. Deep right? That’s what we were going for.

Our province is on a growth spurt right now and it’s amazing to see. We also filmed a few new videos for our marketing page (you can thank Brandon for that).

Enough about me. how he hell have you been?!?

 

Find a bunch of Strategy Lab’s Resources here:

Remarkably amazing videos you need to watch | Strategy Lab Video’s page | Jeph’s Speaking page

If You Can Fill in The Blanks, You Don’t Need a Strategy…

We started our business because  ____________ and we will standout in our industry because we believe ____________ . (Start With Why by Simon Sinek)

We will create ____________ market space in our industry to secure our Blue Ocean. (Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim) Read more

Coda Clothing and Shoes

Episode 12 – The Coda Clothing Story Starring Colter Wood

Episode 12 – The Coda Clothing Story Starring Colter Wood

Coda Clothing and Shoes This weeks episode is an interview with the man behind Coda Clothing & Shoes, Colter Wood.  Coda is no stranger to my blog.  I’ve written about Cause Marketing and how Coda brands itself in the community.  I am also currently working with Coda on their online marketing.

Colter is a fascinating business man and a friend that sticks out in my mind.  He’s opinionated and very smart on many topics.  It’s very refreshing  He’ll disagree with you to your face without making you feel bad about it.  He thinks about business differently.  He’s made some astute business decisions early on in his career that I don’t think most people would have in the same situation.  He has a unique mind, doesn’t agree with the status quo, and has delivered on the vision of what he set out to create.  It’s an inspiring story. Read more

Tom Brady in Pink

It’s What Your Non-Profit is Missing: A Social Object

We’re all witnessing the effects of a very smart, new tactic taken on by non-profits, the use of social objects (thanks to Hugh MacLeod for the inspiration behind ‘Social Objects’).

A Social Object is something worth talking about, it’s the reason you tell somebody about something, it’s the topics and stories we talk about.  If it’s interesting enough that you want to share it with someone then it’s a Social Object.  And according to Hugh, if you really think about it, Social Objects are usually never boring, mediocre, or regular, because why would you share with someone something that’s ordinary? Read more

What’s Your Purple Cow?

Seth Godin's Purple CowThe concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title.  Recently I read it again because it is full of ideas and case studies on how to make your business remarkable.

When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary.  But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different.  When something forces you to remark on it, by definition it is remarkable.  This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.

So the obvious question is, what is a Purple Cow?

Sanpellegrino is different than regular juice.  Well, it’s not really different.  It’s sparkling juice in a can but the secret lies in the can itself.  Every can of Sanpellegrino has a foil lid you must peal off before drinking.  As if your juice is so special that it needs to be covered by an additional seal.  Also, you can’t find this juice at gas stations or any old grocer, I’ve only been able to find it a Costco.

It’s different, it makes the juice seem extra special.  It creates an experience for the consumer.

It’s a purple cow. Read more

How To: Make a Memorable Presentation

How do you make sure everyone who attends your presentation remembers it?  By throwing $5 bills attached to DirectWest footballs of course.  At an SGI Canada Insurance Brokers conference, I gave a workshop that was much longer than my usual forty-five minute talk.  I didn’t want people to get board and I wanted them to remember what I was talking about, so I incentivized them to pay attention.  By Paying them.  Here’s a video from the presentation: Read more