Posts

Your Privacy vs Being Accessible

Eric Schmidt quote on privacy

The new world is I’m Googling you the second you email me. I’m going to find everything I can about you. Google can find almost anything these days. I should be able to search your name and contact information and find all relevant information about you. I mean it’s 2014, you have to assume everyone is going to Google you at some point, right?

Now the privacy pundits will tell you to stay as anonymous as you can, as Lloyd Christmas once said, “lot of bad drivers out there!”. But REALLY, really?  How many people do you know who have been stalked?  Is that even still a thing?  We’re too concerned about privacy that we’re losing out on business opportunity.

I had a meeting booked with an organization, the night before the meeting I search the person I was meeting with on Google (I do this with a lot of people surprisingly) the only site other than LinkedIn said she was in Swift Current not Regina. I sent an email asking about her whereabouts, I receive nothing in return. I Googled the organization to find a phone number but there’ only a Regina contact. The “Contact Us” page had a form to fill out, no numbers. Finally I search for her email because for sure her phone number would be in the salutation at the bottom of the email right?  Wrong.

It was 30 minutes till a meeting with someone in another city that I had no number for, what would you do?

I didn’t make the meeting.

The lady called, she was upset. I didn’t mention the difficult time trying to find her contact info let alone a phone number. She didn’t want to hear what I had to say, her mind was made up.

I hate offending people. I don’t like upsetting people. I really try hard never to miss a meeting. By that time I think it was for the best. To help someone with social media when they won’t as much as publish a phone number is relatively impossible.

Answer the new phone. Be accessible, especially your workplace. Nothing says we hate our customers like not being able to find a phone number to call.

Google yourself. Google your company. Google your company name and “contact info”. See what comes up. If it isn’t exactly what your customers want then change it.

Oh yeah, how your customers find information about you will change, it will always change, it’s in your best interest to ask them periodically if you’re still providing information where it is most easily accessible.

4 Lessons About Business You Can Learn From Snowboarding

How far will you go?

1. No one is instantly good at business or snowboarding.

Snowboarding takes a while to get the hang of, just like business. No one wakes up a brilliant business person or gnarly snowboarder. Both take time. Those that get better are the ones who keep pushing the limits, they never assume they’ve hit their peak, they seek out unchartered territory, they try new things. They keep falling and falling but never refuse to stay down, that’s the key to success in snowboarding and business. Read more

The Riskiest Thing We Can Do

From Mitch Joel’s new book CTRL ALT DELETE he uses this quote from Seth Godin. I love it. Being more average isn’t going to get you anywhere. Being like everyone else won’t work. You must be different.

Seth-Godin-Quote-You-don't-win-by-being-more-average-than-other-people-in-your-industry

“You don’t win by being more average than other people in your industry.
You don’t win by being more compliant than your fellow co-workers.
Being more obedient at what you do every day is not going to make you more indispensable.
What makes someone indispensable is that they do something that other people can’t do.
We go to work every day trying to not do that. We go to work trying to be just like everyone else, because that feels safe. In today’s economy, and for the foreseeable future, that’s the riskiest thing we can do.”

For more quotes check out this post here:

17 Lessons (Quotes) on Strategy, Leadership, and Advertising
Best Business & Marketing Quotes of 2012
11 Facts You Need To Know About Your Brain

 

 

 

27 Quotes From Julien Smith on Life, People, and Happiness

These quotes are from Julien Smith’s blog 100 Tips About Life, People, and Happiness.  I loved them instantly and wanted to put something together to spread them to as many people as I could.

I’ve been following Julien for a while now.  I read his blog (inoveryourhead.net) regularly, he looks at the world differently and isn’t afraid to tell you want he really thinks.  That’s why I like him.  He co-wrote Trust Agents, the original bible on social media and more recently wrote one of my favorite books, The Flinch (free e-book).

Going into the unknown is how you expand what is known. Read more

How Do You Create a Visionary Company?

built-to-last-bookIn the summer before my final semester of University, we had a Business Students Society retreat one Saturday.  I’ll never forget the presentation we heard over lunch.  The guest speaker, at the time was a finance prof from the faculty, Mr. Lorne Schnell.  The message was based a lot on the book Built to Last (1997) by Jim Collins and Jerry I. Porras.  It was about building a foundation, digging deep down to the core of why you’re doing what you’re doing (why were we on the business students society, and what did we want to create).  Start with a foundation, set BHAGS and ensure you get the right people on the bus (from Collins next book, Good to Great).

After that presentation, it led us to the create of our motto for the year, inspire.  It turned out to be a changing and very rewarding year on the BSS. Read more

Why Does Your Business Exist?

Why does your business exist?  Is it to just make money?  Or is it more than that?  In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it.  The absolute core purpose of your company, the reason it exists. Read more