Most quotes are pretty cliche. But quotes that are provocative or wrong or provocatively-wrong I find incredibly fascinating. Maybe because the author went out on a limb and failed. Maybe because it’s a reflection of the imposed limits we as a society seemingly always put your ourselves. Or maybe because it’s proof that someone didn’t listen to advice, that they never gave in when everyone told them they were wrong. It’s those people who change our world. I think these quotes are an inspiration because it’s proof that no matter how crazy people say your idea is, you can make it happen.
Tag Archive for ‘radio’ 
We Don’t Have an Awareness Problem, We Have a Marketing Problem
A client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail. My client has already told her he does not want to use radio. The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses. Radio? Really? REALLY?
This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem. The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.
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