This is a guest post written by Brin Werrett from RockStar Homes.
Successfully sell your brand and your products will sell themselves.
Every business has a product and most, arguably, have a brand. Pick up any of the latest marketing books and you’ll hear that some of the most successful companies in the word don’t sell you products. They sell you a brand. Call it “Brand Fans” or whatever you want, but there’s a distinct difference in how these companies do business and how their customers perceive their products.
This is a guest post from a fellow named Dan Bowman (@dan_bowman). He is the the Business Development Manager at Acklands-Grainger and an all around great guy with an interesting mind on sales. I asked four questions here are his answers…
