We went to the Rooftop Bar and Grill for our friends engagement party. It was a delightful evening, but service was below average and people didn’t seem happy about their food (I didn’t order anything so I shouldn’t comment). Then they ruined what ever they had going for any type of a good perception of them we had in our minds.
They did last call at 10:00, basically kicking us out.
A Saturday night at an established restaurant, an engagement party, 25-35 year olds, buying drinks at a pretty regular rate, we weren’t being loud, we weren’t causing a ruckus, it didn’t add up.
Martin Lindstrom is a fascinating individual, he did a seven million dollar marketing study on the brain and wrote a book about it; Buy-ology: The Truth and Lies About Why We Buy. I encourage you to read it but what got me thinking was a recent podcast put on by Duct Tape Marketing’s John Jantsch. Talking with Mr. Lindstrom, they simplified it down to semantic markers. Lindstrom says, “Semantic markers are like a slap on the chin” in a negative or positive way. Our subconscious makes most of the decisions for us so brands should be trying to create these subtle markers in our minds. Lindstrom goes on to say that small companies should be taking advantage of semantic markers to get a lot of value out of the marketing effort with very little effort.
Recent Comments