Below is a collection of my favorite videos that teach you something. They’re mostly from Ted.com. Please share any of your fav videos in the comments at the end. Enjoy.
Dan Pink on the Surprising Science of Motivation
Tag Archive for ‘seth Godin’ 
We Don’t Have an Awareness Problem, We Have a Marketing Problem
A client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail. My client has already told her he does not want to use radio. The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses. Radio? Really? REALLY?
This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem. The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.
What’s Your Purple Cow?
The concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title. Recently I read it again because it is full of ideas and case studies on how to make your business remarkable.
When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary. But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different. When something forces you to remark on it, by definition it is remarkable. This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.
So the obvious question is, what is a Purple Cow?
Sanpellegrino is different than regular juice. Well, it’s not really different. It’s sparkling juice in a can but the secret lies in the can itself. Every can of Sanpellegrino has a foil lid you must peal off before drinking. As if your juice is so special that it needs to be covered by an additional seal. Also, you can’t find this juice at gas stations Continue Reading
How Do I Get More Exposure?
How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?
I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.
You don’t.
Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone). It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.
A Two Word Strategy for Guaranteed Results
Over deliver.
Seth Godin recently came out with a book titled Linchpin. If you don’t know the story of how Seth came out with the book it’s worth a read. To make a long blog short, he offered a free copy of his book in exchange for a minimum donation of $30 towards the Acumen Fund. Within 48 hours this offer raised $108,000.
There was one slip up, for the people who took advantage of this offer living in Canada, the book wasn’t delivered on time. Roughly two weeks late, my copy arrived. I’m sure some people weren’t happy about the late delivery but it was the next event that really took me by surprise and made up for the late delivery. Just last week I receive a similar package in the mail, it’s another copy of the book. Inside the front cover lies a note from Mr. Godin that offers this second book as a reward for my generosity and that I must now give it away as a present.
I was smiling from ear to ear for the remainder of the day. Sure it must have cost Seth double the money to send two books, but I think to Continue Reading
