Tag Archive for ‘seth Godin’ rss

The Riskiest Thing We Can Do

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From Mitch Joel’s new book CTRL ALT DELETE he uses this quote from Seth Godin. I love it. Being more average isn’t going to get you anywhere. Being like everyone else won’t work. You must be different.

Seth-Godin-Quote-You-don't-win-by-being-more-average-than-other-people-in-your-industry

“You don’t win by being more average than other people in your industry.
You don’t win by being more compliant than your fellow co-workers.
Being more obedient at what you do every day is not going to make you more indispensable.
What makes someone indispensable is that they do something that other people can’t do.
We go to work every day trying to not do that. We go to work trying to be just like everyone else, because that feels safe. In today’s economy, and for the foreseeable future, that’s the riskiest thing we can do.”

For more quotes check out this post here:

17 Lessons (Quotes) on Strategy, Leadership, and Advertising
Best Business & Marketing Quotes of 2012
11 Facts You Need To Know About Your Brain

 

 

 

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The Most Difficult Thing to Explain to Someone From the 1950′s

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In a recent Six Pixels of Separation podcast, Mitch Joel tells Seth Godin about a question with an amusing answer he saw on Reddit that week.

If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?

“If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?“

One of the best answers was:

Reddit - I possess a device, in my pocket, that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats and get in arguments with strangers.

Really makes you think about how far we’ve come and yet so many people never really use the internet to its full potential.

What do you think?

 

 

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The Best Ted Talks of All Time

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Below is a collection of my favorite videos that teach you something.  They’re mostly from Ted.com.  Please share any of your fav videos in the comments at the end.  Enjoy.

Dan Pink on the Surprising Science of Motivation

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We Don’t Have an Awareness Problem, We Have a Marketing Problem

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Old school radioA client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail.  My client has already told her he does not want to use radio.  The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses.  Radio?  Really?  REALLY?

This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem.  The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.

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What’s Your Purple Cow?

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Seth Godin's Purple CowThe concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title.  Recently I read it again because it is full of ideas and case studies on how to make your business remarkable.

When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary.  But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different.  When something forces you to remark on it, by definition it is remarkable.  This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.

So the obvious question is, what is a Purple Cow?

Sanpellegrino is different than regular juice.  Well, it’s not really different.  It’s sparkling juice in a can but the secret lies in the can itself.  Every can of Sanpellegrino has a foil lid you must peal off before drinking.  As if your juice is so special that it needs to be covered by an additional seal.  Also, you can’t find this juice at gas
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How Do I Get More Exposure?

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How do I get my brand in front of more people? How do I create more awareness for my product? How can I tell more people about my services?

I’ve been hearing these questions more and more as of late and whenever I get asked I always reply the same way.

You don’t.

Trying to put “your brand” in front of more people is a bad business strategy unless you’re Wal-Mart (the proverbial average products for everyone).  It’s a fact, most people don’t care about your brand and by trying to put your product in front of more people you are just going to piss off more people.

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