Why does your business exist? Is it to just make money? Or is it more than that? In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it. The absolute core purpose of your company, the reason it exists. Read more
Price is determined by an executive or a management team. They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.
Value is the feeling every customer and potential customer puts on the product or service provided. Do not confuse value with price. Read more