First are the companies that make bad profits and are still in business in spite of themselves. They may have a monopoly, they may have an oligopoly, they may have been around for years, they may have a government mandate that keeps them in business. They force people to pay with long-term contracts, hidden fees and short-term incentives. They don’t care about your business, they care about the invoiced amount, the automatic withdrawal, the credit card swipe, that’s all. The goal is to make more by doing less.
The second are the companies who are trying to grow. Companies trying to grow can’t afford having people spreading bad word-of-mouth. These companies care about what every customer thinks of them and tries to continuously reinvent themselves to exceed customer expectations again and again. They want to know when they screw up, so they can fix it. Because how else will you grow?
If you know customers are unhappy after they’ve signed a contract or bought what you’re selling, do you think your company is setting itself up for long term growth?
Hint: Not all organization need to grow or have happy customers, that’s of course if external pressure doesn’t force the Continue Reading
How come wine company’s never offer a contest where you could win something on the bottom of a cork? Ok, you’re right, people who buy $50-$100 bottles of wine do not care about whatever it is under the cork, as long as it smells like fine wine. I’m talking about the cheap inexpensive wine, you know the bottles that no one is aging in the cellar, the ones that you buy for the weekend and if they last till Monday you’re having wine with supper.
Anytime you cross someone in a bad way they will remember. Your reputation is your business. We have the ability to communicate online with thousands of people instantly, it is what those people say about you that becomes your reputation.
Social media isn’t just about Facebook and Twitter, though they both have proven to be among some of the best tools to carry out your internet networking fantasies. Opportunities will pass you by if you are not monitoring what others are saying about you and your organization and engaging them in a conversation. Communication on the internet is only increasing in speed, if you choose to ignore it, you may lose.
