Tag Archive for ‘Social Media’ rss

7 Marketing Predictions For 2012 | Part 2 of 2

January 01, 2012 4 comments

The Marketing Revolution Podcast

This is part two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part one: “What We Learned About Social Media in 2011″

1.  It’s the year of mobile! (except for Saskatchewan) I don’t mean we won’t see growth in the use of mobile in Saskatchewan, I mean our province is slow to adapt to new technology, there’s still a phone book in most houses.  Everywhere you turn you see startling statistics on the use of apps on mobile phones.  Until businesses start seeing their bottom line increasing because of a new “app” it’s still a shinny new tool in the toolbox.

At this point apps don’t turn me on, Google does. 


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What We Learned About Social Media in 2011 | Part 1 of 2

December 27, 2011 0 comments

Bill Lumberg

This is part one of two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″

1.  Most Businesses treat Facebook wrong   Simply hosting a contest on Facebook doesn’t cut it anymore.  People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed.  Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”.  Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.


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7 Reasons Why You Should Let Your Employees Tweet

December 03, 2011 4 comments

1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.


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Want To Save $900?

October 13, 2011 7 comments

Social Mention

I saw (and RT’d) an offer from The Phoenix Group to do a “Quick Social Media Analysis” for your company to the tune of $900.  At first I was happy!  “Finally, the biggest agency in Regina is doing more social media, YAAAA!”  White doves were released in the air and a small baby penguin was born.  Then I read on…


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