- Write a review for a book you read on Amazon.
- Claim your company’s Google Place Page.
Tag Archive for ‘social’ 
11 Things You Can Do Right Now To Improve Your Online Brand
Holding a Contest on Facebook? Beware…
Coming as a surprise to most people (including myself), it is in violation of Facebook’s Terms of Service to hold a contest on Facebook. Now you can still hold a contest or promotion but must be contained within it’s own app, and entries can only be accepted via the canvas page of the app or an application box on a tab on the Facebook page.
Another violation of the Facebook TOS is asking people to post to the page’s Wall, upload photos or change their status update for entrance into a contest. As well, a promotion can’t require entrants to post a comment to a Wall item, since that would artificially increase the item’s importance and effectively lead to it spamming users’ News Feeds.
The ‘I Love Regina’ Badge
The City of Regina should get a badge made on Foursquare that once you check in 3 times you get something. Actually I think all tourism destination should begin to offer something to people who check-in from abroad (hint, hint: It’s really simple to add features and specials to venues on Foursquare).
Yes Foursquare is not big here but the people visiting from all over North America have a much better chance of checking in to your location. Think about it from a tourism perspective.
Anyone checking into three different places on Foursquare in Regina receives the ‘I Love Regina’ badge. With it you get discounts on meals, half price at the RSO and $20 in free chips at the Casino (as an example).
Would you use Foursquare if you could get deals on products?
Photo Credit: Dennis Crowley
The Art & Science of Being Online Presentation
The ‘Art & Science of Being Online’ is a presentation about online marketing and why social media is becoming such an effective tool within a marketing strategy. Here’s an overview of what we’ll cover:
- A brief history of media in marketing to understand where the industry has come from
- The main points of an online strategy and where to focus resources
- For each point, a few enlightening stories (cases) are offered to understand the why behind some of the best online brands, locally and internationally
- Cheez Whiz has it and you should to, personality, and why every company should stand for something online
- What to do now? Some take-a-ways to talk about in your next marketing meeting
The presentation usually lasts 30-45 minutes and covers a lot of ground so prepare to think and learn, but as much as Jeff tries to be serious in getting his points across he shows the lighter side of online marketing. Both entertaining and thought provoking, surely ‘The Art & Science of Being Online’ will not disappoint.
To book Jeff to speak either call 306-535-9697 or e-mail JephMaystruck@gmail.com. Fees are negotiable and depend on the organization and availability.
Executing Social Media in Regina
On September 16th the Executing Social Media conference will be held in Regina at the Queensbury Convention Centre. Now I may be a bit biased but I think they have a great lineup of speakers. Some locals and some from abroad all taking about our favorite topic, online media.
Besides myself the list of speakers includes:
Kip Simon – President, 22 Fresh
Mike Klein Senior Online Communications Strategy at University of Saskatchewan
Philippe Leclerc, Interactive Communications Manager at the City of Regina
Adam Herstein - Partner, Pitblado LLP
Doug Walker - President, WebWalker
Ryan Lejbak – CEO & Co-Founder, ZU
To see all the speakers and presentation outlines click here. Let me know if you are attending as we may organize a small Tweet up the night of the conference.
Photo Credit: Hubspot.com
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Fire the Marketing Department
We’re about to hit a tipping point in Canada. Yes in Saskatchewan as well but I presume it will be a short time after Canada tips. Stories like this one, about how Canadians for the first time are on the internet more than television should mean a lot to marketers. The minds behind the marketing industry should be doing more to accommodate the shift. They’re not.
I think it’s a generational issue as well as somewhat of an egotistical issue. If you’ve been doing something for a long time and it has worked, no HBR blog post, University of Massachusetts study, or book is going to convince you to change. More examples of closer to home success stories will be the TSN turning point in this battle. But if you’re waiting till your competitor gets on Twitter to make the shift from advertising in the Sunday Sun to online, think again. The companies that get in early to understand the media will be the ultimate winners in the end.
Large ad agency’s aren’t nimble enough to change their strategy and it seems as if they may be left behind with the billboards and newspapers of the old World. The smart Continue Reading
