Tag Archive for ‘social’ rss

11 Things You Can Do Right Now To Improve Your Online Brand

Google Places

  1. Write a review for a book you read on Amazon.
  2. Claim your company’s Google Place Page.

Holding a Contest on Facebook? Beware…

Coming as a surprise to most people (including myself), it is in violation of Facebook’s Terms of Service to hold a contest on Facebook.  Now you can still hold a contest or promotion but must be contained within it’s own app, and entries can only be accepted via the canvas page of the app or an application box on a tab on the Facebook page.

Another violation of the Facebook TOS is asking people to post to the page’s Wall, upload photos or change their status update for entrance into a contest.  As well, a promotion can’t require entrants to post a comment to a Wall item, since that would artificially increase the item’s importance and effectively lead to it spamming users’ News Feeds.


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The ‘I Love Regina’ Badge

The City of Regina should get a badge made on Foursquare that once you check in 3 times you get something.  Actually I think all tourism destination should begin to offer something to people who check-in from abroad (hint, hint: It’s really simple to add features and specials to venues on Foursquare).

Yes Foursquare is not big here but the people visiting from all over North America have a much better chance of checking in to your location.  Think about it from a tourism perspective.

Anyone checking into three different places on Foursquare in Regina receives the ‘I Love Regina’ badge.  With it you get discounts on meals, half price at the RSO and $20 in free chips at the Casino (as an example).

Would you use Foursquare if you could get deals on products?

Photo Credit: Dennis Crowley

The Art & Science of Being Online Presentation

The ‘Art & Science of Being Online’ is a presentation about online marketing and why social media is becoming such an effective tool within a marketing strategy.  Here’s an overview of what we’ll cover:

  • A brief history of media in marketing to understand where the industry has come from
  • The main points of an online strategy and where to focus resources
  • For each point, a few enlightening stories (cases) are offered to understand the why behind some of the best online brands, locally and internationally
  • Cheez Whiz has it and you should to, personality, and why every company should stand for something online
  • What to do now?  Some take-a-ways to talk about in your next marketing meeting

The presentation usually lasts 30-45 minutes and covers a lot of ground so prepare to think and learn, but as much as Jeff tries to be serious in getting his points across he shows the lighter side of online marketing.  Both entertaining and thought provoking, surely ‘The Art & Science of Being Online’ will not disappoint.

To book Jeff to speak either call 306-535-9697 or e-mail JephMaystruck@gmail.com.  Fees are negotiable and depend on the organization and availability.


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