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If You Can Fill in The Blanks, You Don’t Need a Strategy…

We started our business because  ____________ and we will standout in our industry because we believe ____________ . (Start With Why by Simon Sinek)

We will create ____________ market space in our industry to secure our Blue Ocean. (Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim) Read more

Why Does Your Business Exist?

Why does your business exist?  Is it to just make money?  Or is it more than that?  In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it.  The absolute core purpose of your company, the reason it exists. Read more

Price Is a Calculation; Value Is a Feeling

Price is determined by an executive or a management team.  They understand how much a product or service costs to make or deliver, add a margin of profit and the result is the “price”.

Value is the feeling every customer and potential customer puts on the product or service provided.  Do not confuse value with price. Read more