How come wine company’s never offer a contest where you could win something on the bottom of a cork? Ok, you’re right, people who buy $50-$100 bottles of wine do not care about whatever it is under the cork, as long as it smells like fine wine. I’m talking about the cheap inexpensive wine, you know the bottles that no one is aging in the cellar, the ones that you buy for the weekend and if they last till Monday you’re having wine with supper.
I see an opportunity here. You could develop a classy contest, partner with the New Yorker or Napa Valley and offer a prize people will talk about around the water cooler.
Creating an incentive for customers to look for your wine at the store can be a powerful tactic. With whatever excuse you come up with as to the reason why wine company’s don’t do this, ask yourself, why? And why couldn’t they? I am open for a discussion.
Photo Credit: Gary Tamin
When you pour sour milk into a glass, it comes out in globs and chunks, not very consistently. When you dabble in one medium and then try a different tactic it is not very consistent, that does not help your brand. People notice consistency.
1. Mass inviting of friends 
On September 16th the Executing Social Media conference will be held in Regina at the Queensbury Convention Centre. Now I may be a bit biased but I think they have a great lineup of speakers. Some locals and some from abroad all taking about our favorite topic, online media.
When I was a kid I used to hate how bright it got in my room on Summer mornings. My solution for years was taping garbage bags around the window sill to keep the light out. It didn’t work that well and in my Mom’s opinion an unnecessary waste of tape and garbage bags.
