In a traditional business life cycle, once a corporation has matured into a large entity, it can become difficult to explore new potential growth markets as the sheer size of the corporation dictates the amount of revenue needed to sustain operations. Essentially businesses get too big to be nimble enough to explore where the next disruptive technology (which will completely revamp their industry) will come from.
Tag Archive for ‘Strategy’ 
The Innovator’s Dilemma
It’s the ROI Stupid!
Still feeling lost in the whole ROI of your online marketing? Still believe you can’t measure it? Actually, measurement is one of the fundamentals of online marketing strategy, once you understand “how to”, you can instantly and continuously improve your efforts. Read on…
You must understand the ROI equation of your online strategy, or face dire consequences.
Love Your Customers or Don’t, But Pick One
Some companies choose to love their customers. They do almost anything to make them happy because they know that their customers are their most powerful marketers. The Hilton Garden Inn in Hartford South loves their customers. Morton’s Steakhouse does too. Zappos is world renown for loving their customers. You pay extra for products and services because of the high level of service provided.
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