Tag Archive for ‘Strategy’

The ‘I Love Regina’ Badge

The City of Regina should get a badge made on Foursquare that once you check in 3 times you get something. Actually I think all tourism destination should begin to offer something to people who check-in from abroad (hint, hint: It’s really simple to add features and specials to venues on Foursquare).

Yes Foursquare is not big here but the people visiting from all over North America have a much better chance of checking in to your location. Think about it from a tourism perspective.

Anyone checking into three different places on Foursquare in Regina receives the ‘I Love Regina’ badge. With it you get discounts on meals, half price at the RSO and $20 in free chips at the Casino (as an example).

Would you use Foursquare if you could get deals on products?

Photo Credit: Dennis Crowley

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Bridging the Media Gap Award

Jeph Maystruck September 20, 2010 2 comments

Bridging the gap between traditional and online media award

This week’s winner is: Dominos Pizza

A Domino’s Pizza commercial advertising their “Show us Your Pizza.com” campaign on Television is a great way to get influence people to get involved with a brand online. What not a better way to build trust in your product by challenging people to buy it and take a picture of how great it looks. Offer prize money for the best pictures and you have a recipe for this weeks bridging the gap award.

Congratulations Dominos, what a neat idea for a promotion!

Have a great example of a company bridging the gap between online and traditional media? Send it my way! You may have next weeks winner…

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The Art & Science of Being Online Presentation

Jeph Maystruck September 17, 2010 1 comment

The ‘Art & Science of Being Online’ is a presentation about online marketing and why social media is becoming such an effective tool within a marketing strategy. Here’s an overview of what we’ll cover:

A brief history of media in marketing to understand where the industry has come from
The main points of an online strategy and where to focus resources
For each point, a few enlightening stories (cases) are offered to understand the why behind some of the best online brands, locally and internationally
Cheez Whiz has it and you should to, personality, and why every company should stand for something online
What to do now? Some take-a-ways to talk about in your next marketing meeting

The presentation usually lasts 30-45 minutes and covers a lot of ground so prepare to think and learn, but as much as Jeff tries to be serious in getting his points across he shows the lighter side of online marketing. Both entertaining and thought provoking, surely ‘The Art & Science of Being Online’ will not disappoint.

To book Jeff to speak either call 306-535-9697 or e-mail JephMaystruck@gmail.com. Fees are negotiable and depend on the organization and availability.

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The Most Underrated Day in School

Jeph Maystruck September 15, 2010 1 comment

If you didn’t have a “hotdog day” in elementary school I feel terrible for you. For those of you who were privileged enough to have one, let’s reminisce for a moment for the most underrated day in school known to children.

Hotdog Day

The hotdogs were overpriced and weren’t anywhere near Juicy Jumbo quality, but every hotdog day I’d do whatever I could to get my Mother to order me as many hotdogs as a family of six could afford, sure I was a fatty but there was something about hotdog day that was fascinating.

There are three lessons to be learned from Elementary school hotdog days and I think these lessons may be applicable in a variety of instances. I digress.

Scarcity

Hotdog day only happens a couple times of the year making it seem like a very special event. If you had hotdog day everyday you would hate hotdogs, wouldn’t you?

Customization

You get to pick how many hotdogs you want, what to drink, “Oh you’d like a snack on the side?” Yeah, you can pick that too. Everything about filling out the personalized form for hotdog day was right, the only bad part is you wanted the hotdogs
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The Price of a Bad Experience

Jeph Maystruck September 10, 2010 1 comment

What does it cost you when a disgruntled customer leaves your business dissatisfied never to return? Ok, that’s a bit harsh, but what happens when you piss someone off? It costs you, but how much, and should you care?

I think we can all agree that authentic word-of-mouth marketing is the most effective marketing. What happens when you let people have a voice about your company? What happens if you amplify that voice?

That is exactly what online networks are doing. We’re past the point of “letting” someone have an opinion of your company, people are going to whether you like it or not. From the people you trust on Twitter and Facebook, how important is their opinion in what you buy/sell/participate in/join/be a part of/attend? I think we are influenced much more then we think we are.

Everyday people are having good and bad experiences, it is your job as a company to attempt to provide the best experience possible and if you’re smart, enable those who are impressed to talk about it online. But what do you do when someone has a bad experience? They probably won’t come back, they probably will tell their friends but now they
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Lottery Kiosk Choice Architecture

Jeph Maystruck September 07, 2010 2 comments

I love reading about choice architecture over at the Nudge blog, I just happen to find a local example.

There are hundreds of lottery kiosks in Saskatchewan. Pretty much every gas station and convenience store offers lottery tickets. You wouldn’t think any of these places where you buy your lottery tickets differentiate at all but I found one.

At Superstore on Rochdale blvd. the lottery kiosk offers a small incentive to come check lottery tickets there. Usually when you check a lottery ticket and it isn’t a winner you throw it in the trash. At the Superstore lottery kiosk you put your name on the back of it and enter a draw for a prize. Doesn’t seem like much does it? But would you rather have no chance at winning the draw or at least a small chance? I know I’d take the latter.

In an industry that offers a commodity (something you can find anywhere for the same price) this lottery kiosk has created an incentive to become a repeat customers. Choice architecture is underrated and growing in importance.

What small incentive you could offer your customers so they’ll want to come back again and again?

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