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Everyone Has A Superpower, What’s Yours?

No one’s going to ever look at you and say “Yup, your superpower is ______”. After a while it may become apparent, but in the mean time try new things, experiences, really track what you love and don’t love about those experiences. If you keep trying new things you’re going to eventually stumble upon your superpower. It’ll be a magical moment in time where you’ll finally understand your calling, your purpose, the reason you were put on earth.

Everyone has a Superpower, What's Yours?

No it won’t be flying, invisibility or metallic claws coming out of your hands, no it’ll be something inside you, something unique that’s sets you apart from everyone else. If you still think it’s impossible, I will still beg to differ. Nothing is actually impossible and yes everyone does have a super power.

Nothing’s Actually Impossible

Remember when you were a kid, you’d tie a bed sheet around your neck and Leap from chair to chair because you were a super hero? Nothing was impossible. If you wanted to ride a bike, build a fort, fly to the moon, WHATEVER, no one could tell you it was impossible. You’d just fail and fail and fail until you got it right.

Some how between being a superhero child and “growing up” someone takes away our cape. They tell us to do what we’re told, don’t follow your dreams, after all, superhero’s are made up, right?

WRONG!

Everyone has a superpower, everyone has something they are amazing at. If you don’t know what yours is, just try a different cape!

We’re all meant to do something super, nothing is actually impossible, we just like to believe what the critics say. Critics don’t change the world, superhero’s do.
Go tie that bed sheet around your neck, find your superpower.

Marketing a Super Hero

If your job wasn’t to market your company anymore but to market a Super Hero instead, what would you change?  What would you do differently?  Try for a minute as a thought exercise to put yourself in the shoes of a Super Hero marketer.

Pick one, Batman, Ironman, Superman, Wonder-women or Wolverine, which ever you like, you are now their marketing manager.  What does the super hero want out of this? (What is their goal?)  Who’s your target?  How can you get to them?  How do you tell people about a Super Hero?

This shouldn’t be that difficult; after all it is a Super Hero right?  The storey’s already  “sticky” all you have to do is encourage it, right?

If all businesses were like this then we wouldn’t need to market them to the extent we do today.  If the story’s good enough it will spread won’t it?  Thus saving money on advertising.  One could come to a conclusion that maybe you shouldn’t be focusing your efforts on marketing so much but on transforming your business into a Super Hero.