Some companies choose to love their customers. They do almost anything to make them happy because they know that their customers are their most powerful marketers. The Hilton Garden Inn in Hartford South loves their customers. Morton’s Steakhouse does too. Zappos is world renown for loving their customers. You pay extra for products and services because of the high level of service provided.
Tag Archive for ‘Superstore’ 
Lottery Kiosk Choice Architecture
I love reading about choice architecture over at the Nudge blog, I just happen to find a local example.
There are hundreds of lottery kiosks in Saskatchewan. Pretty much every gas station and convenience store offers lottery tickets. You wouldn’t think any of these places where you buy your lottery tickets differentiate at all but I found one.
At Superstore on Rochdale blvd. the lottery kiosk offers a small incentive to come check lottery tickets there. Usually when you check a lottery ticket and it isn’t a winner you throw it in the trash. At the Superstore lottery kiosk you put your name on the back of it and enter a draw for a prize. Doesn’t seem like much does it? But would you rather have no chance at winning the draw or at least a small chance? I know I’d take the latter.
In an industry that offers a commodity (something you can find anywhere for the same price) this lottery kiosk has created an incentive to become a repeat customers. Choice architecture is underrated and growing in importance.
What small incentive you could offer your customers so they’ll want to come back again and again?
Chicken Legs: $1.19 /lb
I drove by Sobey’s today and a large magnetic sign out front said “Chicken legs, $1.19 /lb”. It struck me as odd because I would assume that sign should entice me to come in. I know what you’re thinking, that some people did go to Sobey’s because the sale on chicken legs, you’re probably right. But couldn’t they come up with something better than chicken legs?
This got me thinking and led me to look up the four big grocer’s in Regina, those being Sobey’s, Safeway, Superstore, and Co-op. Click on any of these stores and it will take you to their flyer page. All four have a sound online presence except Co-op, their flyer is in PDF form and is 5.8 Mb in size, but I guess if you’re looking up the Co-op flyer you have ten minutes to wait for it to download. Safeway is the only one on Twitter and all they tweet is feel good sayings and nothing that’s going to convince me to shop there*.
In the past people were loyal to a grocer, my Mom was a devout Superstore customer, she’d never set foot in a Safeway. Our generation is different, we like convenience and Continue Reading
