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- Write a review for a book you read on Amazon.
- Claim your company’s Google Place Page.
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Tag Archive for ‘tips’ 
11 Things You Can Do Right Now To Improve Your Online Brand
8 Tips for Search Engine Optimization
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1. The most important goal for search engine optimization is to get prominent websites to link to your website. The more links, the more important your site, and up you climb the Google search results page.
2. Semantic URL’s – Whatever the page is about, have those keywords in the URL. Example: The page on our website that talks about “Podcast” looks like this: http://jephmaystruck.com/podcast/
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12 Twitter Sharing Strategies
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Contrary to popular belief, no one cares what you’re doing. Ok that’s a bit harsh but seriously, stop Tweeting about yourself. The secret to Twitter is no secret at all, talk to others, that’s it.
Talk to someone, reply, retweet, engage, ask someone a question, disagree with someone, do something! Just don’t keep Tweeting about what you are doing and start showing interest in what everyone else is doing.
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4 Reasons Why Your Website Should be on WordPress
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1. SEO (Search Engine Optimization)
For search engine optimization purposes WordPress is second to none. The “All in One SEO pack” simplifies your efforts on making sure your site is optimized.
2. Mobile Capable
You don’t have to worry about your site looking good on a smartphone with the WordPress Mobile Pack. (This will be much more important when mobile browser usage increases in Saskatchewan)
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4 Things You Should Never do on Facebook
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1. Mass inviting of friends
C’mon I shouldn’t have to tell you this, but inviting a bunch of people from your area to be your friend because it’s going to benefit you at your new job is just lazy. Once you send them a message about your “new job” that “remove from friends” button just got a lot bigger.
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Did you leave caps lock on? Is it your first time on Facebook? Yes, you want to get our attention, we can see that, but typing in all caps makes it sound like you’re yelling (go on, try reading a message in all caps with a small voice, it feels weird) Most people upon seeing a message in all caps chuckle to themselves then ignore the message.
3. Creating a fan page for the sole purpose of creating a fan page
If you don’t have a clear idea or goal in mind about why you are starting a Facebook group or fan page then don’t do it (or do it and don’t invite anyone). Nothing is more mind-numbingly obvious that you have no clue how to market to people then inviting me to your fan page to give me Continue Reading
The Bonnie Raitt Philosophy of Marketing
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“Let’s give them something to talk about”
If you go about your marketing efforts keeping this philosophy in mind you can’t go wrong. Let me explain.
If your target audience sees your billboard and it doesn’t strike them with any emotion, you’ve lost. If someone hears your latest radio campaign and it doesn’t standout in their mind, again, you lose. If your marketing campaign can’t give someone something to talk about, what are you doing? Just making noise, that is all, and we are extremely good at ignoring advertising noise.
Get creative, be provocative, evoke emotion, pick a fight, disagree, challenge a norm, standup for something, show your passion, give me something to talk about.
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