In the first of many videos, I explain my thoughts on where Marketing is going. It’s pretty logical if you think about it. As the world gets more and more cluttered with advertising it makes more and more sense to go online and search for what you want. What did you think? Agree? Disagree? Let me know in the comments. If this made you mad, wait till I do the video on why I think Advertising’s dead!
Thanks to Riley from Living Sky Media for helping me with this.
Word-of-Mouth is the best form of marketing. If you disagree, please, I’d love to hear why in the comments below. Word-of-mouth is the most authentic and effective because for it to occur successfully, there must be more than a minimum level of trust established. Let me explain.
If I don’t trust you I will never take your advice on anything, let alone a product I will be purchasing. On the contrary, if I trust you a lot (an influencer in my life) I will take your word on what I should buy over any marketing message no matter how clever it is.
Trust equals influence.
As fast as we can share our opinions on Twitter, Facebook, blogs etc. I can’t fathom why more businesses haven’t created incentives for customers to share their delightful experiences online for others to see.
Your brand isn’t your website, store, logo or your OWN perception of your company. Your brand is what other people say about you and the internet makes it much easier to say anything about your company, positive or negative.
This is your warning, it’s only going to increase, how are you encouraging positive word-of-mouth?
Anytime you cross someone in a bad way they will remember. Your reputation is your business. We have the ability to communicate online with thousands of people instantly, it is what those people say about you that becomes your reputation.
Humans remember the bad things much longer than the good, if you have broken someone’s trust in the past I’d suggest working on making it better soon because it’s going to take a while. Think of the last person who broke your trust, have you worked with them since? How do you feel about him/her?
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