In the first of many videos, I explain my thoughts on where Marketing is going. It’s pretty logical if you think about it. As the world gets more and more cluttered with advertising it makes more and more sense to go online and search for what you want. What did you think? Agree? Disagree? Let me know in the comments. If this made you mad, wait till I do the video on why I think Advertising’s dead!
Thanks to Riley from Living Sky Media for helping me with this.
Word-of-Mouth is the best form of marketing. If you disagree, please, I’d love to hear why in the comments below. Word-of-mouth is the most authentic and effective because for it to occur successfully, there must be more than a minimum level of trust established. Let me explain.
If I don’t trust you I will never take your advice on anything, let alone a product I will be purchasing. On the contrary, if I trust you a lot (an influencer in my life) I will take your word on what I should buy over any marketing message no matter how clever it is.
Trust equals influence.
As fast as we can share our opinions on Twitter, Facebook, blogs etc. I can’t fathom why more businesses haven’t created incentives for customers to share their delightful experiences online for others to see.
Your brand isn’t your website, store, logo or your OWN perception of your company. Your brand is what other people say about you and the internet makes it much easier to say anything about your company, positive or negative.
This is your warning, it’s only going to increase, how are you encouraging positive word-of-mouth?
Anytime you cross someone in a bad way they will remember. Your reputation is your business. We have the ability to communicate online with thousands of people instantly, it is what those people say about you that becomes your reputation.
Humans remember the bad things much longer than the good, if you have broken someone’s trust in the past I’d suggest working on making it better soon because it’s going to take a while. Think of the last person who broke your trust, have you worked with them since? How do you feel about him/her?
For the new up and coming generation (my generation) we don’t need to worry about information. Within a few clicks you can find pretty much anything on the internet today and it’s only going to get more cluttered with, non-other than, more information. When I was in high school we struggled to find information in the text books we were forced to read, that were outdated. If we had a question that wasn’t in the textbook we struggled to find answers because we didn’t have tools like Google, Wikipedia, and blogs filled with hyperlinked sources.
Today I’m not worried about lack of information, I’m worried about how we filter the information that make up our opinions and views. Many trusted news sources have been known to be wrong, more and more so-called news outlets have sprung-up online, and propaganda is thrown at us almost daily. How do you cut through the clutter? And who do you trust?
Doubt what you read, hear and watch.
Orville Wright once said; “If we all worked on the assumption that what is accepted as true were really true, there would be little hope of advance.“ The next time you read a stat that seems a Continue Reading
Transparency on the internet is becoming more and more important, if I can’t put a face to your company’s name the chances are I don’t trust you. It’s not difficult to write a little blurb about yourself and why you started the company in the first place, so why don’t you do it? To me it looks like your hiding something, you don’t want me to see who is behind this new company and therefore I don’t trust you.
Websites can be built within hours so how do I know this isn’t just another larger companies subsidiary entering the market? If you’re just a new company, great, tell me about yourself, tell me who works for you, tell me what they’re good at. The people working for you should be an asset, showcase what their strengths are. The more talent I see working for you the better chance you have to garner my business.
Gone are the days of phantom companies on the internet, we want to see who’s behind all your good ideas. Finally, if you don’t want to disclose who works for you because it might hurt your brand maybe they shouldn’t be working for you in the Continue Reading
