Tag Archive for ‘Twitter’ rss

Episode #1 – Your Corporate Twitter Account is Boring

January 01, 2012 1 comment

Episode 1 – The Marketing Revolution Podcast – Your Corporate Twitter Account is Boring!  <– Click here

Jackson Middleton on TwitterIn this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts.  Should you have a separate company Twitter account? Linden Wilcock on Twitter Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop.  You’re wasting your time.  The solution conceptually is quite simple.  Just add value, that’s it.  Conceptually simple but realistically very difficult because we perceive value differently and what one person loves another may hate.  So how do you implement the right strategy?

We talk about @TeamGBIS, @reginapolice @ReginaSymphony @EarlsVicEast @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.

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What We Learned About Social Media in 2011 | Part 1 of 2

December 27, 2011 0 comments

Bill Lumberg

This is part one of two in the wonderful year end wrap-up.  If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″

1.  Most Businesses treat Facebook wrong   Simply hosting a contest on Facebook doesn’t cut it anymore.  People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed.  Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”.  Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.


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7 Reasons Why You Should Let Your Employees Tweet

December 03, 2011 4 comments

1.  It gives the impression that you are a forward thinking company

When your employees are Tweeting during the day, we assume you’ve had the ‘Twitter’ talk and now you are confident that the people you hire won’t waste time Tweeting nonsense, but actually, over time, will help improve the perception of your brand.


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Blogs For Nothing & Tweets For Free

May 18, 2011 0 comments

Social Media bandwagonJust because you’ve read some tool is “ubiquitous” doesn’t mean it’s a smart option for your company.

Just because “everyone’s on there” doesn’t always mean you need to be.

Just because something is technically “free” to use doesn’t mean you’ll have the time to use it effectively.

Just because you can doesn’t mean you should.


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