Episode #19 – Judging a Newspaper By Its Cover With Dan Nicholls
I met Dan Nichols when he was working at Squareflo a long time ago, we have a lot in common and think the same about a lot of things so we’ve been great friends ever since. Dan has since moved to the fine offices of Oh! Media (a division of Phoenix Group Advertising), a website design and development company in Regina, Saskatchewan.
Enter Linden Wilcock. He’s about to graduate from the Hill School of Business at he University of Regina. I met Linden on Twitter and several Hooka Lounge nights later a friendship was born.
Linden is working on Social Media strategy and implementation over at Highland Mortgage Partners. He’s smart. He gives presentations regularly on Twitter and Facebook. If you want to attend one you should ask Linden (tell him Jeph sent you and you’ll get a free session).
In this episode @Lindenwilcock and @Kiltedbroker join myself for a conversation on corporate and local Twitter accounts. Should you have a separate company Twitter account? 
Why not? If all you’re using Twitter for is another mega phone to “get your message out there”, please stop. You’re wasting your time. The solution conceptually is quite simple. Just add value, that’s it. Conceptually simple but realistically very difficult because we perceive value differently and what one person loves another may hate. So how do you implement the right strategy?
We talk about @TeamGBIS, @reginapolice @ReginaSymphony @EarlsVicEast @codaclothing @HickoryGrill what’s good about some of these accounts and a couple stories on what not to do.
This is part one of two in the wonderful year end wrap-up. If you haven’t seen it yet, here’s part two: “7 Marketing Predictions for 2012″
1. Most Businesses treat Facebook wrong Simply hosting a contest on Facebook doesn’t cut it anymore. People are finding that after the contest is over they don’t understand how to interact with the community they’ve developed. Inevitably they continue to push their “company news” as updates on their Facebook page because someone in the marketing department thought it was a “good idea”. Eventually people see the meaningless one-way communication and quickly find the ‘Unlike’ button.
