Want to have an opinion on a topic? Easy, read a few books on said topic, you’ll have plenty of material for your next cocktail party. Don’t like reading? Buy an audio book on iTunes. Don’t like books? Read blogs. Don’t like reading blogs? Listen to Podcasts. Don’t like Podcasts? Watch as many videos on Ted.com as you possibly can.
True education is not institutionalized learning, that’s the bare minimum of education (school).
A client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail. My client has already told her he does not want to use radio. The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses. Radio? Really? REALLY?
This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem. The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.
Though I love my Alma Mater I don’t think it was the robust academia that molded my mind, it was everything outside the classroom. The people you meet, the events you put on through student groups and the conferences you attend. Academics, grades and going to class are just the tip of the iceberg if you really want to learn. It’s not a secret either, it’s actually very simple, get involved, do as much as you can, meet as many people as you can. Take Mark Twain’s advice to heart:
“I never let school get in the way of my education.”
How do you make sure everyone who attends your presentation remembers it? By throwing $5 bills attached to DirectWest footballs of course. At an SGI Canada Insurance Brokers conference, I gave a workshop that was much longer than my usual forty-five minute talk. I didn’t want people to get board and I wanted them to remember what I was talking about, so I incentivized them to pay attention. By Paying them. Here’s a video from the presentation:
Recent Comments