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A Must Watch: Where To Invade Next

Michael Moore is always stirring some political pot. At times he’s not the most liked in his home soil of the United States, but one fact you can’t deny is Michael Moore, love him or hate him, doesn’t mind controversy in the search of truth. Yes he bias, what producer isn’t? Every movie of his you must watch understanding that there’s a hidden bias or else you’re going to take his movies too seriously (Sicko, Capitalism: A Love Story, Fahrenheit 9/11, Bowling for Columbine).

Enter: Where To Invade Next?

This is my favourite Michael Moore movie yet. It has nothing to do with war (though the title seems to make you think so). He visits various countries in Europe and talks to them about Government, Tax, Education, Health Care, Judicial system, food and much more.

Enlightening is an understatement.

Every place he visits seems to be beautiful, friendly people who work great jobs for great wages and have a very important family life. In some places the kids are never assigned homework because social connection and family time is so important to the education system. Two hour lunches with your family, 36 hour work weeks and lots of vacation time. Hard to argue with that!

One of my favourite parts was when Mr. Moore was talking to teachers in Finland (one of the best regarded countries for education worldwide) he asked “what’s the one thing you would tell me to take back and spread across the USA?”. Almost in unison they all said “get rid of the standardized test!” Hard to argue with some of the best teachers in the world.

The Documentary is on Netflix right now and I think you should watch it.

Everyone Has A Superpower, What’s Yours?

No one’s going to ever look at you and say “Yup, your superpower is ______”. After a while it may become apparent, but in the mean time try new things, experiences, really track what you love and don’t love about those experiences. If you keep trying new things you’re going to eventually stumble upon your superpower. It’ll be a magical moment in time where you’ll finally understand your calling, your purpose, the reason you were put on earth.

Everyone has a Superpower, What's Yours?

No it won’t be flying, invisibility or metallic claws coming out of your hands, no it’ll be something inside you, something unique that’s sets you apart from everyone else. If you still think it’s impossible, I will still beg to differ. Nothing is actually impossible and yes everyone does have a super power.

Nothing’s Actually Impossible

Remember when you were a kid, you’d tie a bed sheet around your neck and Leap from chair to chair because you were a super hero? Nothing was impossible. If you wanted to ride a bike, build a fort, fly to the moon, WHATEVER, no one could tell you it was impossible. You’d just fail and fail and fail until you got it right.

Some how between being a superhero child and “growing up” someone takes away our cape. They tell us to do what we’re told, don’t follow your dreams, after all, superhero’s are made up, right?

WRONG!

Everyone has a superpower, everyone has something they are amazing at. If you don’t know what yours is, just try a different cape!

We’re all meant to do something super, nothing is actually impossible, we just like to believe what the critics say. Critics don’t change the world, superhero’s do.
Go tie that bed sheet around your neck, find your superpower.

Social Media Etiquette 101: how not to suck on Facebook

This is how i feel when you like your own posts

Last week we release episode 22 of the #InTheLab video series.

Social Media Etiquette, or what I call How Not To Suck On Facebook“. Each social media platform has a set of unwritten rules you need to follow. Every time you break the rules you are apt to have followers leave you, online masses upset with you, and you may even piss off one of your loved ones. Don’t make the silly mistake, watch the video and get the tips for yourself.

Do you follow me You should

Stop broadcasting, stop interrupting, stop worrying about what you’re sharing and be a good community member. Amplify the good, help people spread their message. Then when it comes time that you need some help spreading your message your tribe will be there to help.

How not to suck on facebook

 

#InTheLab a weekly marketing video series filmed and edited by Eddy Alvaro

We’ve been busy over at Strategy Lab!! At the start of 2015 we decided to film a short clip every week on a variety of topics. Usually about marketing or some story that deal with business. Below are a couple of my favourites:

 

7 Things You Can Start Doing Today That Will Make Your Life better

7-things-you-can-do-today-that-will-make-your-life-better

get the flooing you've always wanted-hardwood flooring regina

Just ideas that you can actually use in your life. Start saying hi to strangers, change your wallpaper on your computer and cell phone to something inspiring. Keep changing your salutation on your emails to something that will make the other person smile. Those and many more!!

Episode 15 – In this one I explain why I give away Stickers

I love to give away things that you can put up in your office that will remind you of how awesome you really are.

Remember youre better than you think you are

Read more

The Best Commercial of 2015

Emotional, unexpected, concrete, credible and tells a story. From Chip and Dan Heath’s Made to Stick this commercial is incredibly “sticky”. I like giving the presentation on Made to Stick to my class. I try to get students to use the 6 principles as a guide to thinking about and developing communications.

Made to Stick by Chip and Dan Heath-hand out

 

You can watch a commercial like the Royal Dutch Guide Dog one and check the boxes that apply to the ad. The best ads are many different “Sticky” factors all rolled into one. Try it on your next newsletter, your business cards or anything else, the more “sticky” your message, the better odds someone remembers it.

Ivory Tower

Do You Care About Post Secondary Education? Watch This…

Ivory tower the movie

Ivory Tower is a documentary I recently watched on Netflix and I think you should watch it too. It talks about the ever increasing cost of tuition. Universities can’t balance their budgets and there’s pressure from all sides to do something about it. Government funding is decreasing, student apathy is increasing and at the end of it all some of the critics are asking, do we really need to be charging what we are for a third rate education? 

You can learn from the Ivy League school online for FREE now. No you can’t get the piece of paper along with it but is that really you end goal of school? To have a $60,000 piece of paper?

Watch the documentary, it’s enlightening.