I’ve known Riley for a while now and have been working with him for at least three years. Riley has always struck me as a different kind of character. Wait, how do I put it….. Riley’s weird. He’s an extraordinary individual, I’ve always said he’s a brilliant artist. You won’t know exactly what I mean until you do a video with him and begin to understand why he so passionate about telling a story with film.
Why does your business exist? Is it to just make money? Or is it more than that? In Simon Sinek’s Start With Why he explores the idea of looking beyond what product your company is selling, and focus on why your company is selling it. The absolute core purpose of your company, the reason it exists.
Below is a collection of my favorite videos that teach you something. They’re mostly from Ted.com. Please share any of your fav videos in the comments at the end. Enjoy.
Dan Pink on the Surprising Science of Motivation
Want to have an opinion on a topic? Easy, read a few books on said topic, you’ll have plenty of material for your next cocktail party. Don’t like reading? Buy an audio book on iTunes. Don’t like books? Read blogs. Don’t like reading blogs? Listen to Podcasts. Don’t like Podcasts? Watch as many videos on Ted.com as you possibly can.
True education is not institutionalized learning, that’s the bare minimum of education (school).
A client of mine had a radio sales person stop by the other day, she was polite, left her card and said she’d follow up with an e-mail. My client has already told her he does not want to use radio. The following day he receives an e-mail/sales pitch on why radio is the best medium to spread his message to the masses. Radio? Really? REALLY?
This is frustrating for my client because he doesn’t have an awareness problem, he has a marketing problem. The sales person has never thought to ask “what is the goal of your marketing?”, a simple question that would have helped her immensely at understanding how to make the sale.
Though I love my Alma Mater I don’t think it was the robust academia that molded my mind, it was everything outside the classroom. The people you meet, the events you put on through student groups and the conferences you attend. Academics, grades and going to class are just the tip of the iceberg if you really want to learn. It’s not a secret either, it’s actually very simple, get involved, do as much as you can, meet as many people as you can. Take Mark Twain’s advice to heart:
“I never let school get in the way of my education.”
