The concept of the Purple Cow was introduced by Seth Godin in his groundbreaking book by the same title. Recently I read it again because it is full of ideas and case studies on how to make your business remarkable.
When you drive by a heard of cattle they all look like cows and it doesn’t seem out of the ordinary. But if you drive by a heard and standing in the field is a Purple Cow you have to tell someone because it is so different. When something forces you to remark on it, by definition it is remarkable. This is what your new business strategy should be focusing on, finding ways to make your customers talk about your products to their friends.
So the obvious question is, what is a Purple Cow?
Sanpellegrino is different than regular juice. Well, it’s not really different. It’s sparkling juice in a can but the secret lies in the can itself. Every can of Sanpellegrino has a foil lid you must peal off before drinking. As if your juice is so special that it needs to be covered by an additional seal. Also, you can’t find this juice at gas stations or any old grocer, I’ve only been able to find it a Costco.
It’s different, it makes the juice seem extra special. It creates an experience for the consumer.
It’s a purple cow. Read more