I think anyone who’s future depends upon the internet or some form of it must read Winning The Zero Moment of Truth (ZMOT). And it’s really easy to get your hands on because you can download it for free here:
Winning the Zero Moment of Truth by Jim Lecinski
Live from Smitty’s in the Golden Mile, I talk to Brandon Wu about his company and how he got his start.
1. SEO (Search Engine Optimization)For search engine optimization purposes WordPress is second to none. The “All in One SEO pack” simplifies your efforts on making sure your site is optimized.
You don’t have to worry about your site looking good on a smartphone with the WordPress Mobile Pack. (This will be much more important when mobile browser usage increases in Saskatchewan)
What is it?
A Campbell’s website that offers recipes, recipes reviews, a Youtube channel with video tutorials, connecting with Campbell’s on Facebook, “Meal Mail” the e-mail newsletter, a downloadable mobile app, and an application to submit and keep track of your recipes. Very interactive, easy to navigate, and I love the rating system along with the comments on recipes.
How I heard about it:
A commercial on national television.
Why it’s important:
Another casualty of the internet’s rise that you may not have thought of, cookbooks. If you know you can’t influence chef’s in the kitchen through cookbooks why not go to where they’re getting the recipes from, the internet. Campbell’s understands that as a brand, if they want to compete in the future they must adapt to where people can find them.
The strategy seems to be provide cooks with all the resources they need and in return, those cooks will want to purchase Campbell’s products to make the delicious recipes.
Where do you find your recipes? Are you still using cookbooks? What do you think?
I love sushi. My favorite place is Wasabi at the Normanview crossing. The other day I wasn’t sure what time they closed so I decided to Google them. I couldn’t find anything, not a phone number, address, nothing. Now all I want is the basics; hours open, location, menu (with prices), God forbid a testimonial or two! Go ahead, try find them on the internet.
I know they can get all this done with minimal to no work at all on their behalf for $1,000-$1,500. So what’s stopping them? Probably the cost. But if the average person spends a minimum $10 it would take 100 people who found their site online and convinced them to come thru the door to achieve the site’s break even point. What would you do?
They could take it one step further and have pictures of everything on the menu (their menu is HUGE) or have a Sushi tutorial, teach me about it, give me something more than I’d expect to find on their site. But first things first get a site.
The amazing thing about this Wasabi is that it has a beautiful interior and is the most inexpensive in town (unverified) but a bento Continue Reading
Your website is the story you want to tell the world. Do you have a purpose for each page on your site? Do you know who your intended audience is? What are you trying to convince them of when they visit your site? If you can’t answer these questions it becomes blatantly obvious when we view your site.
For the past five years the Paul J. Hill School of Business at the University of Regina has entered the JDC West competition. JDC West is the largest student run academic case competition in Western Canada which includes prestigious schools such as the University of Alberta, Asper School of Business, and Sauder School of Business. The complete list can be found here.
The Paul J. Hill School for the past three years have finished in second place. This is no small feat by any means and it truly shows the quality of students that the school is producing. For reasons beyond my comprehension you can’t find a link on the School’s website to this competition. Not just a second place finish, they also raised $21,390.12 for charity and the faculty is more concerned with course offerings? Something is awry. If I want to find out about Continue Reading
