The Riskiest Thing We Can Do

From Mitch Joel’s new book CTRL ALT DELETE he uses this quote from Seth Godin. I love it. Being more average isn’t going to get you anywhere. Being like everyone else won’t work. You must be different.


“You don’t win by being more average than other people in your industry.
You don’t win by being more compliant than your fellow co-workers.
Being more obedient at what you do every day is not going to make you more indispensable.
What makes someone indispensable is that they do something that other people can’t do.
We go to work every day trying to not do that. We go to work trying to be just like everyone else, because that feels safe. In today’s economy, and for the foreseeable future, that’s the riskiest thing we can do.”

For more quotes check out this post here:

17 Lessons (Quotes) on Strategy, Leadership, and Advertising
Best Business & Marketing Quotes of 2012
11 Facts You Need To Know About Your Brain




You Don’t Have To…

Life QuestionYou don’t have to.

You don’t have to start that project you’ve been thinking about for the past few months.

You don’t have to start reading that book you bought last year (or your friend lent to you two months ago!).

You don’t have to ask for feedback on that last project because you know they weren’t happy with it.

You don’t have to make that phone call, just tell your boss they didn’t answer, she’ll never know. Read more