If you go about your marketing efforts keeping this philosophy in mind you can’t go wrong. Let me explain.
If your target audience sees your billboard and it doesn’t strike them with any emotion, you’ve lost. If someone hears your latest radio campaign and it doesn’t standout in their mind, again, you lose. If your marketing campaign can’t give someone something to talk about, what are you doing? Just making noise, that is all, and we are extremely good at ignoring advertising noise.
Get creative, be provocative, evoke emotion, pick a fight, disagree, challenge a norm, standup for something, show your passion, give me something to talk about.