Ever go to the grocery store and someone goes out of his or her way to help you? Your favorite pub has that one server that is simply amazing paired with that irresistible smile? Finally, does your bank have a cute teller?
These perceived small aspects of your business have a much larger positive affect than you think. The three examples above all have something in common; they make the customer happy. A happy customer is a repeat customer and an ambassador for your brand. Think about it, if you like a server at a certain restaurant chances are you will return, why? Because they made you feel great and that’s worth talking about, the definition of being remarkable.
This doesn’t happen regularly and it’s difficult to ask out of your staff but you can encourage it. When someone goes above and beyond to help someone, show then that you appreciate it. Encourage your staff to pay attention to detail, after all they don’t have to dress as nice as they do, do they? There will always be some people who leverage their own assets to create a positive affect on their organization, it’s up to you to spot those people and do whatever you can to keep them, after all, they are your brand.