“We can get it cheaper”

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We live in a Wal-mart world.  You can find anything at the absolute cheapest price.  That’s why I cringe when clients say “we can get that cheaper”.  You probably can, but is it worth it to your brand?

If the product or service will become in any way a part of your organizations outward facing communications you should not pick based on price.  Example: Your company t-shirts, website, legal counsel, Christmas gifts, brochures, letterhead, meal at a luncheon, sponsorships, business cards, dental plan, etc.

Lowest cost should never be the major deciding factor when purchasing anything for your association, organization or business.  It’s your brand, be proud of it.

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About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

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