We live in a Wal-mart world.  You can find anything at the absolute cheapest price.  That’s why I cringe when clients say “we can get that cheaper”.  You probably can, but is it worth it to your brand?

If the product or service will become in any way a part of your organizations outward facing communications you should not pick based on price.  Example: Your company t-shirts, website, legal counsel, Christmas gifts, brochures, letterhead, meal at a luncheon, sponsorships, business cards, dental plan, etc.

Lowest cost should never be the major deciding factor when purchasing anything for your association, organization or business.  It’s your brand, be proud of it.

Related posts:

1. Price Is a Calculation; Value Is a Feeling
2. The No Name Strategy
3. Why Are You Buying That?
4. No Billboards, only Snowboards: A Lesson in Marketing
5. 3 Reasons Why I Hate Text-Message Advertising

Tagged as: cheap, cost, discount, Regina, sale, wal-mart, we can get it cheaper

About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

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