What is strategy?

“Management plan or method for completing objectives; plan of procedures to be implemented, to do something.” –  Answers.com

“Strategy refers to a plan of action designed to achieve a particular goal.” – Wikipedia

“A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests.” – John Boyd’s

“Strategy is about knowing where your company is today, where you want to take it, and how you are going to get there.” -Peter Drucker

However you define it, all strategy really means is focusing on a certain objective and determining how to achieve it.  Have you ever brainstormed ways of revamping your company or product to ensure a more competitive stance in your market?  Have you ever wondered what may happen if there is a large shift in your industry?

Too many industries are facing large changes in how business is conducted with the majority of organizations ignoring it.  What used to be safe is now risky.  If you’re not exploring where you industry is headed, where your competitors are expanding to and what your customers are talking to each other about, you may be missing the most valuable information about your industry.

The best part about this ever changing business landscape of the future is that the internet, if used effectively, can become your most powerful tool to explore your options.  It is never to late to start learning, you’re already on the right track by reading my blog ;).

The choice is yours, either start learning and exploring or  take the “safe” alternative and do business as usual believing you’re industry is immune to change.

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