Transparency on the internet is becoming more and more important, if I can’t put a face to your company’s name the chances are I don’t trust you. It’s not difficult to write a little blurb about yourself and why you started the company in the first place, so why don’t you do it? To me it looks like your hiding something, you don’t want me to see who is behind this new company and therefore I don’t trust you.
Websites can be built within hours so how do I know this isn’t just another larger companies subsidiary entering the market? If you’re just a new company, great, tell me about yourself, tell me who works for you, tell me what they’re good at. The people working for you should be an asset, showcase what their strengths are. The more talent I see working for you the better chance you have to garner my business.
Gone are the days of phantom companies on the internet, we want to see who’s behind all your good ideas. Finally, if you don’t want to disclose who works for you because it might hurt your brand maybe they shouldn’t be working for you in the first place.