Transparency on the internet is becoming more and more important, if I can’t put a face to your company’s name the chances are I don’t trust you.  It’s not difficult to write a little blurb about yourself and why you started the company in the first place, so why don’t you do it?  To me it looks like your hiding something, you don’t want me to see who is behind this new company and therefore I don’t trust you.

Websites can be built within hours so how do I know this isn’t just another larger companies subsidiary entering the market?  If you’re just a new company, great, tell me about yourself, tell me who works for you, tell me what they’re good at.  The people working for you should be an asset, showcase what their strengths are.  The more talent I see working for you the better chance you have to garner my business.

Gone are the days of phantom companies on the internet, we want to see who’s behind all your good ideas.  Finally, if you don’t want to disclose who works for you because it might hurt your brand maybe they shouldn’t be working for you in the first place.

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Tagged as: internet, Online, Regina, Saskatchewan, Strategy, Transparency, Trust, Website

About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I consult, speak, facilitate and do project work on new marketing strategies (It's a cross between word-of-mouth and social media). I'm currently a working on a brand new marketing company and freelancing with a few special clients. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Follow me @JephMaystruck

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