Why Politics Suck

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Politics in Saskatchewan suck right now.  Telling me how bad the other party is doing is not a good strategy to gain my trust in your party, let alone vote for you.  If anything it pisses me off enough to purposely vote against you.

Why does your party’s marketing suck?

As soon as we find out what political party you are affiliated with we don’t trust you because of course you’re going to have a biased opinion.  You’re getting nowhere trying to tell me how bad the Government is and sorry “Save Our Saskatchewan Crowns”?  How about save union dues by not using the money on scare campaigns that have no validity.  Grow up and start marketing smarter.

So how should political party’s market themselves?

Stop telling me how bad the other party is and start telling me about your accomplishments.  Show me examples of your leadership style, gain my trust from what you’ve done, show me some vision of what you think you could do.  For crying out loud keep it positive!

If you ever want to attract the vast majority of the young vote (18-30 year olds) you have to talk to them on their level.  I’m sorry I have to say it.  Voting isn’t cool right now. Most people don’t care because political party’s talk like political party’s and not like human beings.  Be a person before a politician, give me a reason to trust you, and don’t talk about policy and unfulfilled promises, we just assume you’re lying anyway.

It’s time to rethink how you market your political party.

How would you change how political party’s market themselves?

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Hi, I'm Jeph. I love helping people make smarter business decisions. I help companies stand out. I consult, speak, facilitate and do project work on new marketing strategies (word-of-mouth, customer service, and social media). My consulting company is JephMaystruck.com Research & Consulting. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Learn more here: http://jephmaystruck.com/marketing-strategy/ Follow me @JephMaystruck

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8 Responses »

  1. I totally agree with getting rid of negative or smear related campaign messages–unproductive, non-efficient use of resources. But are you asking for more personality based politics? If they aren’t supposed to talk about policy, what are they supposed to talk about?

  2. I agree totally, “we just assume you are lying anyway” what a great quote, so true. I don’t believe anything anyone says. Why should I vote for the guy who can shift the most attention onto the bad things that someone else has done. I believe the younger generation is looking for someone to stand up and say “this is what I believe”.

    Love it Jeph ~

  3. Thanks for the comment Bart. Instead of talking about policy sell me on something else I can relate to. You don’t buy a BMW because it has a 388 cubic inch engine, all the features and leather seats, you buy it because a BMW is more than a car, it’s a status symbol. It’s the story around the product that sells.
    Don’t sell me on the politics, sell me on something else. Give me something to believe in, show me why you’re different.
    I like Mayor Pat not for his ideas around urban development and civic policy, I like him because he gave us something beyond what a mayor is supposed to, “I love Regina” sums up his beliefs and that something I can get behind.
    I’m not saying it’s easy, I just think it could be done much more effectively.

    Cheers Bart

  4. I appreciate your point re: “give me a reason to trust you”. I think this distills out the current apathy issue with the electorate (youth in particular) rather nicely. Ultimately, I think that voters WANT to have someone that they can believe in to be a proper steward of our infrastructure and investments, but alas, none come along who would inspire us to believe.

    I would begin with policy that inspires trust (think free votes in Leg, open communication within party and externally, honest accounting, etc.) Marketing begins with a great product. Then, I would undertake a campaign of Listening through vigorous personal outreach to voters: they simply want to be heard and understood.

    That’s all I have time for right now on my little Blackberry keypad. Great post!

  5. I couldn’t agree more with this post. There is nothing more annoying then the finger pointing in those smear campaigns. To me it says that the person doing that finger pointing is lacking in any real substance and has nothing positive to offer on there part. It’s easier to break something down then to create or build something of your own.

    As far as what politicians could do? I say start blogging. Treat it as a diary and talk about issues that are important to you and invite people in on the discussion. People aren’t on tv anymore, young people anyway. We want the two way communication that blogging or being online offers. You can’t offer much personality in 30 second spots on tv.

  6. Dan that pretty much sums it up, “Marketing starts with a great product.” If you have a great product it’ll market itself. So be the best politician ever and you won’t have to “convince” anyone.

    Thanks for reading,

    Jeff

  7. If I could snap my fingers and make one change, politicians would have the courage to say good things about the other parties’ platforms. Nobody is wrong 100% of the time and I think that rampant negativity is insulting to those of us who pay attention…

  8. Great post. Short and sweet and to the point. I 100% agree with the “be a person before a politician” and “Most people don’t care because political party’s talk like political party’s and not like human beings.” I hate the jargon and the mumble jumble in politics. Stop with the fluff and simply give the facts. Be personable. There is no way voting is cool when people do not understand who or what they are voting for. Even as adults, no one likes what they do not understand. Thanks for the read.

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