I want to get exposure for my company, I want my market to know who we are and what we do.  I don’t know how to do that so I do what history tells me, I buy a billboard.  I know who my market is but I don’t exactly know how to get to them, again, a billboard seems to be the way to go.  I’m relatively new to the market so now the billboard is looking even more enticing.  “I’ll do it I say!”, the billboard goes up.

I understand that the target market can not be my entire city but hey, I want to get my name out there.  My company is a luxury brand, I know that only 10% of the city can actually afford my product but it makes me feel empowered that my billboard is up there.  I am satisfied.  Really?

Other than an ego boost what has that billboard done?  Sure some people will have seen it on their daily drive but does that amount to sales?  With over three thousand marketing influences daily did you see my billboard and better yet did you remember it?  I don’t think so, but it looks great doesn’t it?

If your product isn’t intended for the masses, why are you telling them about it?

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3. The Second Bridging the Media Gap Award
4. The Digital Billboard Formula
5. Dear Signs: I Don’t See You Anymore

Tagged as: Advertising, Billboards, ego, lack there of, Mass Media, Media, Strategy, Thinking, your ego on a billboard

About the Author

Hi, I'm Jeph. I love helping people make smarter business decisions. I consult, speak, facilitate and do project work on new marketing strategies (It's a cross between word-of-mouth and social media). I'm currently a working on a brand new marketing company and freelancing with a few special clients. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Follow me @JephMaystruck

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