If you own a small business in Saskatchewan what do you do to market yourself?
If someone gives you advice on an advertising tactic you “should” be doing, ignore it. In todays marketing world you must define your goal before any thoughts of a tactic are brought up.
Do you buy the big billboards on Ringroad? Maybe a large ad in the Saturday Leaderpost? Nah, make a Facebook fan page, everyone’s on Facebook, right? How about a commercial on the Wolf, Regina’s most popular radio station, that oughta bring in some new clientele! All these tactics I’m sure would work for some organization if executed correctly but that does not mean you should be using them.
Yes social media is growing but in Saskatchewan the adoption rate is much slower. Yes billboards have worked in the past but that does not mean they’ll work for you.
Define your goal first then look at your at your tactical options. Confused? Give me a call I can help you clarify.
Related posts:
- Permission Based Marketing
- Baseball Hecklers and Good Marketers
- What is strategy?
- Fire the Marketing Department
- 56 uses of social media in Saskatchewan
About the Author
Hi, I'm Jeph. I love helping people make smarter business decisions. I consult, speak, facilitate and do project work on new marketing strategies (It's a cross between word-of-mouth and social media). I'm currently a working on a brand new marketing company and freelancing with a few special clients. The marketing industry is changing very rapidly and the only way to stay on top of it is by a philosophy of continuous learning. Do you have an information strategy? Are you learning faster than the world is changing? If not, we should talk. Follow me @JephMaystruck
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A while back you commented about the billboard at Arby’s on Rochdale–questioning the strategy. Drove by last week and they were closed. I guess the billboard didn’t work.