Marketing-Methodology-EngageNot everyone out there wants to hear what you have to say.  I’m sorry I had to tell you, but the sooner you find out the sooner you can start focusing on the potential customers that matter.

Together we develop your engagement strategy.  We figure out who you could talk to, who you could help, then determine ways you can start providing value to a select target audience.

It’s your job to find the people who need to hear what you have to say.  It starts by building an audience, a tribe, a community.  Smart companies today are building a permission asset somewhere, be it a Facebook Page, Twitter following, e-mail list or blog subscribers.  Once you have permission to talk to people who actually want to hear what you have to say, you have a very powerful asset that can not be abused or risk losing.

The second stage in the methodology is developing a strategy to engage your target audience.  That may mean Twitter, Google+, Pinterest, LinkedIn or Facebook.  It usually takes two to four one-on-one sessions to explain Twitter or Facebook, develop a strategy and implement it along with measurables.

Here are some of the questions we go over:

What could you add to the conversation on Twitter?

Could you benefit from people talking about you on Twitter?

Why would someone go to your Facebook Page?

What problem could you solve for your potential customers on Facebook?

Are people searching you or your company on LinkedIn?

Do people actually want to here about everything you include in your e-mail newsletter?

How could you get people to share your blog more?  To Retweet it more?  To get more comments?

Marketing Whitepapers – 27 Questions to Understand Your Engagement Strategy

Don’t be naive and treat Facebook and Twitter like another billboard.  If all you’re doing on Facebook and Twitter is posting your generic press releases you can’t expect people to come back and actually have an interest in what you are doing.  Develop an engagement strategy.  Make people want to seek out your Twitter handle or Facebook page because you’re doing something different.

Once you show genuine interest in people they’ll want to know more about you too.

I’ll warn you though.  Just because you can set up a social profile on every platform out there, doesn’t mean you should.

Click to see the next step in your strategy:

Marketing Strategy Research Page

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