Knowledge – Agenda May 30, 2011

1. When do we meet next?

Monday the 6^th 2:30 – Brewsters

2. Methodology we’ll go through:

Knowledge
Content
Sharing
Measurement/SEO
Strategy
Recap

3. History on EMJ Marketing

When did it start?
What do you do?
- Speakers Bureau of Saskatchewan
- Marketing arm of some prominent speakers in Western Canada
- What is your super power?
  - Service – right person for the right event
  - What’s your future vision?
    - Western Canadian Speakers Association
    - Sponsorship consulting
    - Expand the business consulting

4. The New Marketing Philosophy

What has changed?
What stays the same?
Building Trust
The Permission Economy
What should you focus on?
Content strategy
Sharing strategy

5. Setting up your RSS Reader

NetVibes – https://jephmaystruck.com/how-to-set-up-your-rss-reader/

6. Setting up and understanding Google Alerts

Google Alerts – https://jephmaystruck.com/monitor-your-brand-google-alerts/

7. Setting up your Delicious account

Content – Agenda June 6, 2011

1. When do we meet next?

Tuesday 5:30

2. Methodology we’re going through:

Knowledge
Content
Sharing
Measurement/SEO
Strategy
Recap

3. Recap from last day

Setting up your RSS Reader
Setting up Google Alerts
Setting up your Delicious account

4. Have you been reading? Lets talk about two blogs you’ve read

5. What is a content strategy?

Blogs
Video
Pictures
Infographics
Podcasts
White papers
Helpful Forms/online assessments
PDF’s

6. What would you create? Curate?

What would your target audience want from you?
i. Motivational quote/video
ii. Writing about speakers
iii. Writing about events
iv. I’ll give you ideas

7. Curate information that will be valuable to you later

8. Twitter introduction

Tweetdeck allows you to search and use twitter more effectively
The essence of Twitter (13:1 RT to personal tweets)
What kind of outcomes are you looking for on Twitter?

9. Homework

Ted.com videos

Sharing – Agenda June 14

1. Methodology we’re going through:

1. Knowledge
2. Content
3. c. Sharing
4. Measurement/SEO
5. Strategy
6. Recap

2. Have you been reading?

Delicious 13 bookmarks

3. Recap from last day

What will you write about?
- Keep brainstorming
- What other content couldyou create?
  - Videos of speakers
  - What can you curate?
    - What is Twitter to you?
    - How will you know if you’re being effective on Twitter?
    - If people are interacting with you.
    - Ask questions!!!

4. What is a sharing strategy?

The SEO side of a sharing strategy
How do people find you?
What are you referral sources?
Who is linking to you?
1. We need to know this for SEO purposes
2. Who wants to hear from you?
  1. Back links from speakers
3. Who can you help?
  1. i. Twitter search – Duct Tape Marketing article

5. How will you share your content?

Twitter Continued
Tweetdeck
The essence of Twitter (13:1 RT to personal tweets)
What kind of outcomes are you looking for on Twitter?

6. The Other platforms

Facebook
Linkedin
Find groups to join
Slideshare
1. For sharing Powerpoint presentations online, also you can embed a presentation on your website from here
Flickr
1. Picture sharing service
Youtube
1. Video sharing – Keywords in your description and title!!!
Reddit
1. Democracy of sharing
Alltop
1. Another site to find mass amounts of content
Stumble Upon
1. Page after page of interesting content
E-mail
1. Possibly look into an e-mail newsletter

7. Homewor

Go through the platforms and take a more in depth look. We will be talking about them next week.

Measurement/SEO – Agenda June 21

1. When do we meet next?

5:10 Monday June 27, 2011

2. Methodology we’re going through:

1. Knowledge
2. Content
3. Sharing
4. d. Measurement/SEO
5. Strategy
6. Recap

3. Have you been reading?

Delicious 25 bookmarks last week, this week…..

4. What platforms (Alltop, Stumble Upon, Reddit) did you look at further? How will they benefit you

Blog post idea: 5 top articles each month

5. Recap from last day

What is your sharing strategy?
How does sharing involve your content strategy?

6. How do we measure?

What’s the point of what we’re doing?
How do we make sense of online tactics?

7. What is Search Engine Optimization (SEO)?

Writing smarter – https://jephmaystruck.com/8-tips-for-search-engine-optimization/
SEO strategy (keyword strategy – determine what words you want to be found for in Google
How will you be found?
Website audit
i.     WebsiteGrader.com
ii.     David Naylor’s Keyword Analysis
iii.     http://www.sitetrail.com/analysis/
iv.     Google index check
v.     Google text only check (How a search engine see’s your site)
vi.     Canicalization analysis
vii.     Google keyword analysis
viii.     Title tag and semantic URL analysis

8. Home work

Setting up Google Analytics
Writing sample

Strategy/Agenda June 27, 2011

1. When do we meet next?

Monday Java Express – July 4^th 2:00

2. Methodology we’re going through:

Knowledge
Content
Sharing
Measurement/SEO
e. Strategy
Recap

3. Have you been reading? What platforms (Alltop, Stumble Upon, Reddit) are you reading?

Delicious 25 bookmarks last week, this week…..
Blog idea: Teach me how to give a presentation, How to choose the right speaker, How to choose the right Emcee, How to be a TERRIBLE speaker, How to give the perfect Keynote, you could dissect a video
c. Idea: “Find the perfect speaker” form

4. Recap from last day

What can we measure?
Lets look at your Google Analytics
Have you thought about writing? What you can write? How will you do it?

5. Creating your funnel

Objectives and Key Results (OKR’s)
How do all the tactics fit in?
Understanding how your website, blog and Twitter fit in the overall strategy
Keep doing what the others aren’t.
1. i. Strategic Questions

Why are you Online?

What is a successful outcome?

Who is the intended audience?

How will they find you?

What are they searching for?

Who are your competitors? Do what they aren’t doing.

Homework
1. Write! Show me what you got, remember there’s no such thing a bad writing
2. Keep your Delicious Bookmarks going

What’s the tag line?

Agenda July 4, 2011

1. When do have the website meeting with your Brother?

If possible next Sunday or Monday

2. Methodology we’re going through:

Knowledge
Content
Sharing
Measurement/SEO
Strategy
Recap

3. What have you been reading?

Delicious 25 bookmarks last week, this week…..
Have you been writing?
Blog ideas

Start a weekly “Top 5 articles” Post it every Monday so people expect it every Monday.
Ask questions and put the answers into a blog
Feedback from for after a keynote. Monkey Survey is a free platform to create surveys.

4. Recap from last day

Have you thought about writing? What you can write? How will you do it?
Objectives and Key Results (OKR’s)

Goals

Twitter: RT or @ reply 6:1
Blog: 6 posts per month
Website: Google searches for long-tail keywords
Delicious bookmarks: 200 by October 1, 2011
Explain to me your marketing funnel
Explain your content strategy and your sharing strategy and how you will measure key objectives

5. Adwords

Overview
How to use them properly
Setting up your account (Register on Google places)
Use the “Keyword tool” inside Google Adwords to determine the best keywords for your blog
We want to target high traffic, low competition keywords.
Jeff to get the $100 gift card to set your account and begin testing\

6. Next steps