“We can get it cheaper”

We live in a Wal-mart world.  You can find anything at the absolute cheapest price.  That’s why I cringe when clients say “we can get that cheaper”.  You probably can, but is it worth it to your brand?

If the product or service will become in any way a part of your organizations outward facing communications you should not pick based on price.  Example: Your company t-shirts, website, legal counsel, Christmas gifts, brochures, letterhead, meal at a luncheon, sponsorships, business cards, dental plan, etc.

Lowest cost should never be the major deciding factor when purchasing anything for your association, organization or business.  It’s your brand, be proud of it.