- Instead of “news” build your own RSS reader
- Begin following local bloggers in your RSS reader and keep searching for new ones
- Challenge a local blogger, disagree, leave a comment
- Offer to write a guest post for a local blogger
- Offer to write a guest post for an industry specific blog
- Hold a local specific contest (Treasure hunt via Facebook?)
- Start a local restaurant review site, make it fun
- Ask for feedback of your product/service via Twitter
- Offer to take pictures at an event and start a Flickr account for them
- Host a picture contest
- Host a picture caption contest for other businesses
- Encourage patrons to take a picture of their meal and share it online for 25% off the meal
- Tell stories about your product on a blog
- Host a community blog with many different contributers
- Start selling your product on Facebook
- Encourage employees to offer reviews of the company via LinkedIn
- Start a local trivia blog (written, video, picture)
- Offer free products/services to people with lots of friends on Facebook
- Put your website on all printed material
- Put your Twitter name in places where no one would expect to see it (get creative with this one)
- Put your blog and Twitter name on the inside of a box of donuts and deliver them to potential readers
- Put your blog, vlog, landing page or video in your e-mail signature
- Start a collection of local website on Delicious, sort them in a meaningful way
- Host an online garage sale
- Host an actual garage sale via Ustream
- Add you company to Foursquare, Gowalla, Yelp and any other geo-location service
- Offer different deals on Foursquare, see what works
- Host a city wide treasure hunt via Foursquare
- Host a 24 hour Foursquare challenge
- Leave an unbelievable “deal” on Yelp and see who takes you up on it
- Document the entire Foursquare challenge on YouTube
- Do a video production of your safety manual
- Record the “Monday morning announcements” on YouTube, make them fun
- Set up Google alerts to monitor your company’s name being mentioned
- Add you business to Google maps (seems simple but many people overlook this one)
- Give me a reason to go to your website daily
- Host a local “Tweet-up”
- Offer to begin a Twitter account for a large local event
- Setup an your automatic e-mail the next time you’re on holidays to say “you’re only responding to requests on Twitter”
- Have a video contest, offer a large cash prize
- Make a video explaining everything about your organization
- Make a video about a different employee every day until you run out of employees
- Start a YouTube channel for your company and post a video per week about industry specific topics
- UStream your Friday at the office
- UStream a different place/person in your office weekly
- Have a “submit question” box on your homepage, answer every question that comes in
- Submit a fascinating story to Digg and Stumble Upon once a week
- Sell T-shirts on your home page for charity, let people vote on the charity
- Start a Foodbank challenge with one of your competitors, document everything on a picture blog
- Create an interactive fundraising tool on your website
- Encourage all of your staff to fill out their entire profile on LinkedIn, make it a company wide activity
- Host an appreciation BBQ for the employee of the month, video tape it and post all the pleasant things said on your company blog
- Start an e-mail newsletter and fill it with the most helpful information/links in your industry
- Recognize employees who go above and beyond on your company blog
- Put your Twitter name on a billboard by a busy street
- Give free coffee to everyone downtown who becomes a fan of yours on Facebook
This is just the beginning of what you could do, the possibilities are endless. Have anymore you want to share? Please do!
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