The other day I filled out a survey from the Regina Regional Opportunities Commission (RROC) asking about what they are currently doing and what they could do better, it got me thinking. Now I’m not being critical of RROC, I think they’re doing a great job, especially when you see them picking up talent such as Grant Langford who I worked with on the Saskatchewan Pavilion project. I’m writing this as an idea generator, without knowing the ins and outs of RROC this is how I would go about marketing our beautiful city.
First, I would put packages together making it SO incredibly easy to come to Regina that you would literally need to click your mouse three times on the website, enter a credit card and WHAMMY you have your holiday booked. Why? Because humans are lazy and the easier you make it for people to come here, the better your chances are of actually getting them here. I know there are some offerings through the Stay and Play promotion but I think they could take it a step further.
Second, put packages together that allow tourists to experience Regina in a different light. We don’t have World renown attractions but we do have some of the best people ready to put on a show for whomever is in the audience. There are some very unique things that people would be more than delighted to experience in our fine city.
- Hotel accommodations, a massage, dinner at La Bodega, then off to a Redsox game? Or maybe to the symphony?
- A round of golf then off to Globe Theatre for a performance and a catered meal.
- How about a ghost tour of old Regina ending at Cold Stone for ice cream?
- In the different seasons, put packages together surrounding events which would include hotels, some meals, transportation and various activities.
- The “Fire and Ice” or “The New Years Eve” package in the winter.
- The “Summer Invasion” or “Patriotic” package in the Summer.
Plan everything out for our lovely out of town visitors so they don’t have to worry about a thing once they arrive.
Third, enable every visitor who has had a great experience in Regina to share their story somewhere online. Be it a blog, a video-blog, a picture story on Flickr or on the RROC Facebook wall, somewhere that will allow RROC to amplify the story. Soon enough that blog, video-blog or Facebook wall will be filled with authentic stories from people who had a wonderful experience in Regina. Those stories will be available to anyone searching for a vacation in Western Canada and soon become the most powerful marketing tool for potential visitors to our city.
Ok, I’ve shared, now it’s your turn. How would you market Regina?