It’s convenient to assume the cause of your company’s struggles, but truly understanding the barriers to greatness requires a deeper, more intimate examination.
Pouring $20,000 into a logo won’t resolve branding issues.
Airing commercials won’t address awareness problems.
Sending out newsletters won’t make customers care.
Mailing flyers won’t magically generate orders.
Placing ads in the phone book won’t lead to more calls.
Bombarding customers with emails won’t compel them to buy more.
The first step in solving a problem is admitting one exists
The initial and most challenging step is acknowledging the existence of a problem. The second step involves precisely defining the problem. Finally, it’s crucial to recognize that solving the issue may require seeking outside assistance.
You’d be surprised by the number of people and businesses unable to progress beyond the first step. Embracing these steps, however, can be a transformative and necessary process.