Episode #11 - Regina's Great Bambino-Kip Simon From 22Fresh

Episode 11 – Regina’s Great Bambino-Kip Simon of 22Fresh

I went to Kip’s high school, we were on the K-team together. He was a leader back then and has grown exponentially since. I’ve always looked up to Kip, he has a brilliant marketing mind, a great personality, and he’s really fun, humble guy to be around. He runs 22Fresh and is a partner in Captive Audience. He’s a busy guy.

Kip was probably the first person from Saskatchewan to have Facebook, and he was on Twitter before I was. 11,538 likes on Facebook (as of March 11, 2012) and 5,070 follower on Twitter. I know what you’re thinking, holy $%&@!

I continue to use what Kip has done with 22Fresh as examples in presentations as a case study. Having a ‘cool’ brand in general is extremely difficult to achieve, let alone having a ‘cool’ company on Facebook. But 22Fresh never ceases to amaze us, from a racy video of how their bats are made to a shirt that says “Moon Fruit” on it.

22Fresh is the coolest brand in Canada and you’re going to see it grow in popularity for a long time. Listen to the Podcast to find out why.

Running time: 31:52

In this episode:

Where and how did 22Fresh start?
Who else is involved with 22Fresh?
Where were the first 22Fresh pants made? (the answer will surprise you)
What were the difficult aspects in the beginning?
What is 22Fresh? “22Fresh is clothing that unapologetically wedges itself between sports and lifestyle.“
Where do you get your ideas for shirts from?
What the process to ensure you’re “on brand”?

Who are the most famous people who’ve been caught in 22Fresh? (Michael Morse, Brice Harper, Darian Durant, Cabbie Richards)
Every order on 22Fresh.com still comes through Kip’s phone. He see’s every purchase that’s made.
How many different countries how you sold to?
What do you do when sales are down?
How have you changed your usage of Facebook over time?
How do you treat Twitter differently over time?
Facebook contesting and how people won ‘wood’.
How do you balance running 22Fresh and being a partner on Captive Audience
How much I paid to get Kip on the Podcast
What advice would you give a young, budding entrepreneur?
Who sticks out it your mind as a mentor or a leader you look up to?
Will you ever create a “The Heckler” 22Fresh shirt?
How many home runs did you hit last season in senior mens baseball?
What the new 22Fresh app has to offer